Check out Wako's new service, "Grand Seiko Fine Vintage Watches"

2021.10.15

Have you heard of "Grand Seiko Fine Vintage Watches"? This is a new service offered by Wako, the flagship retailer of Grand Seiko worldwide, and it can best be described as "purchasable museum pieces." Enjoy the many rare pieces on display on the second floor of the Wako Main Building in Ginza.

Wako

Yasuki Doi (Kronos Japan): Interviews and writing
Text by Kouki Doi (Chronos-Japan)
Article published on June 2021, 10


"Purchasable Museum Pieces" on the second floor of Wako Main Building

 Wako is a symbol of Ginza. The Grand Seiko Boutique Flagship Wako on the first and second floors, which was renovated in 2020, is the flagship store of Grand Seiko retailers worldwide and is a special boutique that embodies the brand's worldview.

 The first floor, with its high ceilings and rows of circular showcases arranged around thick pillars, displays a wide range of Grand Seiko watches, boasting the largest selection of Grand Seiko watches in Japan.The second floor is a relaxing lounge space designed to resemble the owner's living space.

Wako

The lounge space on the second floor of Wako's main building. In addition to watches, the glass cases are filled with engine models and vintage cameras, creating the atmosphere of a Grand Seiko enthusiast's home.

 In addition to always having a selection of current high-priced models, including those made from precious metals and limited editions, the store also has a library displaying valuable documents and models, creating a luxurious space where you can feel the history of Grand Seiko.

bar counter

The "Watch Bar" is a bar counter set up around pillars decorated with tiles inspired by Mino ware. The pillars display Grand Seiko's successive Wako limited edition models, which have been available since 2002, and you can also order a "Grand Seiko Bespoke Watch," which allows you to create an original model from two base models. No alcohol is served here, but enthusiasts will be delighted by the beautiful timepieces.

 Lined up in one corner of the bar counter are the Grand Seiko Fine Vintage Watches we will be introducing today. As the name suggests, this collection focuses on vintage Grand Seiko watches, limited to models manufactured between the 1960s and early 70s and equipped with mechanical movements.

 The company sells watches in excellent condition that have been overhauled and adjusted by specialized Grand Seiko repair technicians at the Grand Seiko Service Studio, which handles Grand Seiko repairs and maintenance, and then sell them in stores.

Grand Seiko

A number of Grand Seiko masterpieces are on sale as Grand Seiko Fine Vintage Watches. When I visited for an interview, there were eight models on display, but it is said that it is rare to have such a large number of them. Since high-quality pieces do not come in regularly, each one is a once-in-a-lifetime opportunity.

 What all the watches on display here have in common is that they are in such good condition that they are comparable to new ones. The sight of beautiful 61GS VFA, 56GS, 45GS, and other watches lined up makes you feel like you're touring the Seiko Museum. Opportunities to actually purchase what could be called museum pieces are extremely rare.

 Not only the movement, but the exterior has also been polished and restored to the same condition as when it was first sold. Among them, there are many that are in good condition and have not had any alterations to the exterior. A salesperson at Wako says, "By actually owning an item in its original condition, we want customers to feel for themselves that the essence of Grand Seiko has not changed since then."

Condition Sheet

Each watch comes with a one-year Wako dealer warranty and a condition sheet from the date of purchase. This sheet details the condition of the model, including whether any parts have been replaced and the details of any work that has been done. The warranty also includes a warning unique to vintage watches: "Please understand that performance (accuracy, duration, water resistance, etc.) may differ from that of currently available Grand Seiko (new) watches."

 Now, the question here is probably price. First of all, Grand Seiko Fine Vintage Watches are by no means cheap compared to other vintage watches on the market. Specific prices vary greatly depending on the model and condition, so we won't go into them here. However, after seeing the condition of the actual watch, I felt that there were plenty of factors that made it worth more than the price, including the one-year retailer warranty included.

Watch Bar

Grand Seiko fine vintage watches are lined up in a showcase on the bar counter. Those who know the value of these watches will naturally be drawn to them, and they are sure to spark lively conversation with the knowledgeable sales staff.

 Wako is the only store that stocks Grand Seiko fine vintage watches. This service began in late December 2020, but it is not widely known at present because it was only announced in a single newspaper ad shortly after it began. If you're interested, why not try your hand at the rare pieces lined up on the second floor of Wako?


Grand Seiko Boutique Flagship Wako

Wako

[Location] Wako Main Building 1st and 2nd Floors, 4-5-11 Ginza, Chuo-ku, Tokyo
[Business Hours] 10: 30-19: 00
[Telephone number] 03-3562-2111 (main)


Contact info: Wako Tel.03-3562-2111 (Representative)


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