Chopard, famous for its women's watches, also has a strong following among watch enthusiasts for its men's collection. If you learn about its history and capabilities as a manufacturer, you'll understand why it is such an excellent brand. We'll introduce you to the reasons why Chopard's men's watches are so highly rated and their unique masterpieces.
Chopard: A long-established maison pursuing creativity
Chopard is known as a luxury jeweler, but it originally started as a watch workshop. Let's take a look at its history as a watch brand and how it began incorporating jewelry techniques.
Chopard as a watch brand
Chopard is a Swiss brand founded as a watch manufacturer in 1860. The founder was watchmaker Louis-Ulysse Chopard.
Chopard watches gained a reputation for their excellent precision and design, and quickly expanded their sales channels overseas, winning many famous customers, including Tsar Nicholas II of Russia.
In the 19th century, the company took on the honorable role of officially supplying watches to the Swiss Federal Shooting Festival (a live ammunition shooting competition held in Switzerland) and the Swiss Railways.
Even in Switzerland, where there are many well-known and strong competitors, the brand has established a solid position as a watch brand.
Fusion with jewelry technology
In 1963, Chopard, which was facing a succession problem, was acquired by Karl Scheufele III, a German jewelry and watch manufacturer. Scheufele's desire for Swiss watchmaking technology and Chopard's desire to keep the company afloat coincided.
Chopard, which had begun to incorporate jewelry technology into its watchmaking techniques, surprised the world with its original design, the "Happy Diamonds," in 1976.
In addition, in 1996, the company established a manufacture in Fleurier, Switzerland, and has successfully developed highly refined in-house movements.
Chopard's greatest feature is that it continues to pursue ever more creative and attractive watches by combining its high watchmaking skills, which it has cultivated since its founding, with its jewelry technology.
Strength as a manufacture
Chopard, as a watch brand, has demonstrated its refined capabilities in both design and watchmaking techniques. Here are some notable points in the development of its men's models.
Beautiful designs made possible by creativity
Chopard men's watches are endowed with the sense and technical ability to realize original ideas. In addition to the elegance of a luxury watch brand, they also incorporate free-thinking, which is what makes them so appealing.
The Mille Miglia, a representative men's model, continues to release limited edition models that incorporate contemporary elements. While retaining a classic atmosphere, they also do not forget to bring trends and uniqueness to the forefront.
On the other hand, the classic line "LUC" is also an attractive collection with free expression that is not bound by formality. Chopard, which values boldness and creativity, has produced a wide lineup and continues to meet the needs of a wide range of people.
Watchmaking excellence
Chopard watches are highly acclaimed for their solid watchmaking skills as a manufacture brand. In 1996, when the company established its own factory, it developed the first LUC movement, the Cal. 96, which is the Maison's signature movement.
The name of the collection, "LUC," is a combination of the initials of the founder. With the introduction of a men's collection equipped with high-performance movements, the brand's recognition as a men's watch brand also increased.
In 2012, they successfully developed the "Cal.LUC 01.06-L," the first movement in watch history to achieve both high vibration and COSC certification.
