How can you tell the difference between a genuine and fake watch? What to look out for when buying online

Q: How can you tell a watch from a real one?

When buying a watch online, you need to be careful not to accidentally buy a fake. While there is certainly know-how to distinguish between the real thing and a fake, it is not widely known. So, what should we pay attention to? To avoid becoming a victim, here are some points that people looking to buy a used watch should be aware of.

A: There are four points to keep in mind when buying a used watch online

　We often hear stories of people buying fake watches at online auctions. Some auction companies have taken steps to combat counterfeits, so the number of fakes has decreased compared to the past. However, it is best to avoid fakes in the first place. Most pawn shops, secondary distributors, and specialty buyback stores have the know-how to spot fakes, but they don't reveal it. If you are looking to buy a used watch, please be aware of the following points.

Be suspicious of anything that seems a little cheaper than the market price

Recently, there has been an increase in dealers selling clever counterfeits at prices slightly lower than the market price.

Do an image search online, and if you can't find an image of the watch you want to buy, give up.

If a model with the same specifications does not appear, it is likely not a rare model but a non-existent item.

Don't jump at the chance just because it comes with a box and warranty.

It's easy to make fake boxes and warranty cards.

If in doubt, ask someone knowledgeable about watches.

You can also ask on social media.

So, buying from a reputable source is the best way to avoid fakes.

Some genres should be avoided by non-experts

　Incidentally, there are certain categories of second-hand watches that should be avoided by anyone other than a discerning eye. These are slightly older military-style watches and pocket watches that have been converted into wristwatches. These watches, which bear the logos of famous manufacturers, are almost always fake. It's also best to buy "double-name" watches, which also bear the name Tiffany & Co., from a reputable store.