Audemars Piguet: Further enhancing ideal customer service

Located in the same building as the Audemars Piguet Boutique Ginza in Tokyo's Ginza district, the Customer Service Center was established at the same time as Audemars Piguet Japan and has been providing a wide range of services to its customers ever since. This article introduces the extensive customer service offerings, including a spacious strap salon, a maintenance department where customers can trust us with their repairs, and the newly established official LINE account for casual communication.

Enhanced Audemars Piguet customer service

　A watch is not something that you simply buy once and then forget about; every watch enthusiast wants to keep it beautiful and in good condition forever. To achieve this, proper handling and daily care are necessary, but what's even more important is after-sales service from the brand or retailer. In this regard, the Audemars Piguet Japan Customer Service Center introduced here is a good example of providing ideal service for customers.

　Located in the same building as the flagship Audemars Piguet Boutique Ginza in Ginza 6-chome, the store is conveniently located on the second floor. The customer service entrance and the adjacent "Strap Salon" are located on the second floor. The salon has a wide selection of straps on display, allowing you to enjoy customizing your watch. As autumn and winter approaches, Audemars Piguet owners looking to update their watch look should definitely visit this store. The store offers a wide selection of straps for the Royal Oak, Royal Oak Offshore, and CODE 11.59 by Audemars Piguet collections, allowing you to check the color and texture of the material to find the perfect fit. Another plus is that a complimentary condition check and cleaning service is available upon request.

　As part of its usability efforts, the company launched a new official LINE account dedicated to customer service in November 2021. What's most convenient about it is that it takes advantage of the benefits of a video chat app to allow direct communication with staff stationed in the customer service department. In addition to asking about repairs, customers can also easily inquire about the stock status of straps and cufflinks.

　The pickup service also makes it easier to exchange watches themselves. This service allows you to send your watch using a special shipping kit when requesting repairs, overhauls, case finishing, or strap replacement. This is especially beneficial for people who live far away and cannot easily travel to Ginza, or for those who find it difficult to visit the store due to the current situation. Shipping is free regardless of location.

　Another feature of this customer service center is that almost everything from repair reception to technical work is completed within the same building. While most boutiques only have reception desks, with repair departments set up elsewhere or entirely outsourced to specialized repair companies, Audemars Piguet Japan's watch technicians carry out overhaul and repair work in Ginza 6-chome. The biggest advantage of this is that there is no waste in the flow from reception to work, allowing watches to be delivered to users smoothly. Currently, there are around 15 watchmakers on staff, who handle overhauls and other maintenance on a daily basis.

　The topic we would like to introduce here is the increase in staff members who have acquired tourbillon repair skills, which require special knowledge. Previously, the models that could be handled domestically were limited to simple two-hand watches and complex automatic chronographs, but now they can also handle tourbillon-equipped models that previously had to be shipped to Switzerland. The company is also rushing to respond to the Japanese market, which is expanding year by year, and is currently recruiting experienced watchmakers who can work in the Ginza area of ​​Tokyo. If you are interested, we encourage you to give Audemars Piguet a try.

　Since its establishment, Audemars Piguet Japan's Customer Service Center has been improving year by year. The careful consideration and ingenuity to ensure that watches can be enjoyed for a long time have created the ideal form of customer service.