Longines, a long-established Swiss watch brand founded in 1832, is highly regarded by watch enthusiasts. It's a brand loved by everyone for its reliable functionality and design, as well as its reasonable pricing. In this article, we'll introduce the reasons for Longines' popularity, how to choose a Longines watch, and some noteworthy Longines models.
Why Longines is so popular
Longines is currently enjoying a surge in popularity around the world, but how did it become so popular? Let's take a look at the reasons.
Swiss-made and reliable
Switzerland is a well-known watch powerhouse, and the watches made by Longines, a prestigious Swiss brand, boast technological capabilities that surpass those of other watch brands in the same price range.
- There is little time lag
- Long power reserve
- Excellent shock resistance, magnetic resistance and water resistance
These are essential functions for a wristwatch. Longines is extremely faithful to these basic functions, and has an image of being a craftsman with a long and distinguished history and excellent technical skills among Swiss watchmakers, which earns it a high reputation among watch enthusiasts.
Elegant and tough design
Longines continues to create elegant watches based on the concept of "Longines Elegance."
Longines watches are elegant yet have the same sophisticated image as Japanese-made watches, so they don't stand out in business settings. Owning one will come in handy in a wide range of situations.
Strong ties to sports
Longines has strong ties to the sporting scene, serving as the timekeeper for a variety of famous sports, including tennis and skiing.
Timing is a crucial element in sports. For a watch brand, being entrusted with the role of timekeeper in a sporting event is a great honor, and it is also a sign of the brand's reputation and the reliability of its timepieces.
How to choose a Longines
Next, we will introduce some points to pay attention to and not to overlook when purchasing a Longines watch.
Artifacts
Longines offers a variety of collections, each with a different theme and each with its own unique appeal.
If you prefer a simple and high-quality design, choose the Master Collection, or if you are looking for a sporty and tough look, choose the Legend Diver Collection. Choose according to your preferences and the occasion in which you will be using the watch.
Watch type
Longines watches are divided into two types: mechanical and quartz.
Quartz watches have little time deviation and are relatively affordable. On the other hand, mechanical watches have strong torque and can move long, thick hands, making them highly visible. Mechanical watches are particularly popular among watch enthusiasts.
Watch size
The size of a watch is an important factor that affects both its usability and appearance.
Generally, people tend to think that anything under 37mm is small, 38-42mm is standard, and 43mm or larger is large. Since this is also related to the circumference of your wrist, we recommend trying them on to find the appropriate size.
Another important point to consider is the thickness of the watch. A thin watch gives a dressier impression, while a thicker one gives a more casual impression. Specifically, an automatic watch with a thickness of less than 10mm can be considered thin. If it exceeds 13mm, it may get caught on the cuffs of a shirt when wearing a suit, so it's important to choose a watch that suits the occasion.
Band Type
The band is also an important part that affects the impression of a watch. There are mainly three types: bracelet, leather strap, rubber strap, and fabric strap, each with its own unique characteristics.
Bracelets do not deteriorate due to sweat or water, and have a long lifespan. Because they are durable, they are often paired with sports watches. They are recommended for casual, sporty wear.
Leather straps, historically used for dress watches, give a formal impression. Leather straps are the standard when wearing a suit. There are a wide variety of materials and colors to choose from, so there is a lot of fun to be had. However, they are vulnerable to water and sweat, so they need to be replaced regularly.
Rubber straps are water-resistant and comfortable to wear. They were originally developed for diving watches, making them a sporty choice. However, they also need to be replaced periodically, as they deteriorate over time due to oxidation.
Fabric straps are often paired with military and utility watches, as they were originally attached to watches supplied to the military. They are lightweight and comfortable to wear, and reasonably priced.
Each band gives a different impression, so it's best to choose one based on the situation you'll be using it in and the outfit you'll be wearing.
Other features
Other features to check include water resistance, accuracy, and power reserve.
Most modern watches are waterproof, but there are different levels, so you need to check. A watch that is waterproof to about 5 atmospheres can be used without any problems in everyday life. A watch that is waterproof to 10 atmospheres or more will provide even greater peace of mind.
In terms of accuracy, the average daily rate is ±10 to ±20 seconds for mechanical watches, and ±20 seconds per month for quartz watches.
The power reserve is the time a watch will continue to run. Nowadays, even mechanical watches generally have a power reserve of about 72 hours, or three days. In the case of an automatic watch, the mainspring winds up while you are wearing it, so if you don't take it off for long periods of time, there is less need to stop it and adjust the time.
Quartz watches are battery-powered and do not require winding, but it is generally recommended to replace the battery every 2 to 4 years.
Recommended Longines models
Next, we will introduce five carefully selected popular and recommended Longines models. We hope you will use this as a reference when making your selection.
Longines Master Collection 190th Anniversary Model
This is the brand's 190th anniversary model. Its elegant three-hand design is complemented by meticulous details, including a sandblasted dial, engraved indexes, and minute markers on the caseback. The see-through caseback is also engraved with "190th Anniversary." Automatic movement (Cal. L888). 25,200 vph. Power reserve: approximately 72 hours. Stainless steel (diameter 40mm, thickness 9.35mm). Water resistant to 3 bar. Price: 313,500 yen (tax included).
The Master Collection is Longines' signature collection, and the one that stands out among them is the 190th anniversary model.
The sandblasted silver dial, engraved Arabic numerals, and blue leaf hands create a classic look. Despite its entry-level price, the attention to detail in the finish will leave you feeling satisfied.
In addition to the stainless steel case, the watch is also available in 18K yellow gold and 18K pink gold, each with a different dial finish.
Longines HydroConquest
This diver's watch combines the technical expertise of Longines, which launched the first civilian diver's watch in 1958, with a modern flair. With lustrous details like a unidirectional bezel made of colored ceramic, it's perfectly suited to both underwater and city use. Automatic (Cal. L888). 25,200 vph. Power reserve of approximately 72 hours. Stainless steel (diameter 41mm, thickness 11.9mm). Water resistant to 30 bar. Price: 240,900 yen (tax included).
The HydroConquest is a model that pursues high water resistance and visibility as a full-fledged diver's watch.
It meets the international ISO standard and is also water resistant to 30 atmospheres. The unidirectional rotating bezel is made of lustrous ceramic, giving it a luxurious feel. The screw-down case back is engraved with the brand logo in 3D.
Longines Legend Diver
A modern interpretation of a 1960s diver's watch. Two screw-down crowns are used to set the dive timer engraved on the inner bezel at the 2 o'clock position and the time at the 4 o'clock position. The smoked dial and rough calfskin strap are also tasteful. Automatic movement (Cal. L888). 25,200 vph. Power reserve of approximately 72 hours. Stainless steel (diameter 42mm, thickness 12.7mm). Water resistant to 30 bar. 330,000 yen (tax included).
The Legend Diver is a reproduction of a diver's watch made in 1960. Despite its retro look, it is water resistant to 30 bar, making it suitable for diving.
The sun-bleached, vintage-style indexes and the smoked dial create a sophisticated look. The casual design gives off a calm impression, which is also appealing.
Longines Spirit
Longines was involved in the manufacture of aviation watches in the first half of the 20th century, and they were beloved by famous pilots. This watch is packed with the charming design of the pilot's watches of yesteryear. The retro-designed dial is available in green, black, and silver. Automatic winding (Cal. L888.4). 25,200 vph. Power reserve of approximately 72 hours. Stainless steel (diameter 40mm, thickness 12.2mm). Water resistant to 10 bar. Priced at 292,600 yen (tax included).
In the first half of the 20th century, Longines tool watches were favored by legendary aviators and adventurers. The Longines Spirit watch pays homage to the pioneering spirit of these challengers and incorporates the design of watches from that time.
The calm green and sun-bleached beige indexes are a perfect match. The hands and indexes are coated with Super-LumiNova to ensure visibility even in dark places.
This model combines the best of both worlds: retro design and the convenience of the latest in-house movement.
Longines Spirit Zulu Time
Longines also produces dual time zone pocket watches and is a leader in GMT watches. It's only natural that they would include a GMT in a collection that inherits the spirit of pilot's watches. The 24-hour bezel and GMT hand are cleverly placed without disrupting the design codes. Automatic winding (Cal. L844.4). 25,200 vph. Power reserve approximately 72 hours. Stainless steel (diameter 42mm, thickness 13.9mm). Water resistant to 10 bar. Priced at 415,800 yen (tax included).
A new GMT model has been added to the Spirit collection.
The GMT hand and 24-hour bezel allow for the display of up to a third time zone, and the local time hour hand can be conveniently adjusted with a jump.
The in-house movement, Cal. L844.4, is COSC certified and equipped with a silicon balance spring.
Here are the recommended Longines for your purpose
Longines watches come in a wide range of designs, from classic to dressy and sporty, so choosing one that suits your purpose will likely be the deciding factor in your purchase.
For example, if you're looking for a watch that goes well with a suit, we recommend the Master Collection; if you want a watch that's tough enough to wear without worrying about water, we recommend the HydroConquest Collection or Legend Diver Collection; and if you want a watch that's casual, we recommend the Spirit Collection.
Longines is easy to wear for any occasion and brings elegance to your look.
Longines is a prestigious Swiss brand that offers a wide range of collections to suit various occasions, from business to private life and sports.
Each collection features elegant details, and the wide range of entry-level models is also appealing. Choose the watch that suits you best and bring out your mature charm to the fullest.
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