The Moon Swatch is a noteworthy collection born from a collaboration between Omega and Swatch. Based on Omega's iconic Speedmaster, the "Moon Watch" features a unique design that incorporates images of the planets in the solar system. In this article, we will introduce the Moon Swatch, which remains difficult to obtain.
The relationship between Omega and Swatch
As soon as the collaboration between Omega and Swatch was announced in March 2022, the MoonSwatch became a hot topic in various circles.
It is not uncommon for brands to release collaborative items, but many people may be wondering, "Why Omega, the manufacturer of luxury mechanical watches, and Swatch, which is unique and attractively priced?"
Swatch is a brand launched in 1983 by the Swatch Group, a major watch manufacturing and sales conglomerate. The Swatch Group was originally formed in response to the quartz crisis of the 1970s, when SSIH, which included Omega and Tissot, and ASUAG, which included Longines, merged with the aim of recapturing market share from Japanese-made quartz watches.
And under the umbrella of this group is Omega, with which they are collaborating this time.
A special collaboration that is still difficult to obtain
Even now, a year after its release in 2022, the Moon Swatch remains out of stock and is still difficult to obtain.
However, this collaboration watch is not a limited edition item. It will continue to be manufactured in the Swiss factory and delivered to stores one after another.
However, considering that Swatch has stores all over the world and deliveries are only made to select stores, it will likely be some time before purchases can be made smoothly.
By the way, Moonswatch is only available in Osaka, Nagoya, Tokyo, and Yokohama in Japan.
Features and Appeal of the Moon Swatch
Despite not being limited in quantity, the Moon Swatch remains extremely popular. What is its appeal?
Based on the legendary "Moonwatch"
As the name "Moon Swatch" suggests, this collaboration watch is designed based on Omega's Speedmaster, also known as the "Moonwatch."
The Speedmaster is Omega's signature collection.
The Moon Swatch faithfully incorporates essential Speedmaster elements, such as a tachymeter bezel and an asymmetrical case.
A playful and unique design
Moon Swatch features pop colors that vary from model to model and a bio-ceramic case.
Bioceramic is a special material patented by Swatch that is made from two-thirds ceramic and one-third castor oil. It is highly scratch-resistant and durable, and has a unique texture that is different from plastic.
All models have the "OMEGA x SWATCH" inscription at the 12 o'clock position on the dial, the Moonswatch logo at the 3 o'clock position, and the Speedmaster logo at the 9 o'clock position.
The case back features the design of each planet and also includes the message, "Dream big, fly high, explore space, and travel to the planets."
There's also the Moonswatch logo at 3 o'clock and the Speedmaster logo at 9 o'clock.
The case back features the design of each planet and also includes the message, "Dream big, fly high, explore space, and travel to the planets."
Complete price range
The reason why the Moonswatch is attracting so much attention is not only due to the buzz surrounding its collaboration with Omega, but also due to its price range.
All 11 types available this time are priced at a surprising 33,550 yen including tax. At retail price, all 11 types would cost about 370,000 yen. Since you can complete the collection for less than the price of one popular luxury watch, it's no wonder that it's gaining popularity in various circles, including among fans of Omega and Swatch brands.
