With so many different watch brands available, finding your favorite one can be surprisingly difficult. Especially for those who have just started to become interested in watches, it can be hard to know which one is best and how they differ. This article will introduce how to choose a watch and recommend some recommended watch brands for those users. We hope this will be helpful for anyone thinking about buying a watch.
For adults, analog watches are recommended!
This time, we will focus on analog watches.
Smartwatches and digital watches, which offer excellent functionality and convenience, are becoming increasingly popular these days. Digital watches have their own advantages and appeal, and depending on the situation and purpose, they can be more practical than analog watches. However, if you are a working adult and want to wear a watch, you should consider an analog watch.
Reasons to wear a watch
In this day and age, not everyone wears a watch as a tool to check the time. If all you want to do is check the time, a smartphone is enough, and more and more people are choosing multi-functional smartwatches.
So why wear a watch?
It tends to become a status item
Just as designer bags and jewelry are status items for women, watches are the status items for men.
Of course, expensive suits and ties are also sometimes considered status symbols, but watches are easier to understand than these items.
In the first place, a wristwatch is not necessarily a "necessity in life," and there are many ways to check the time without one.
The same goes for cars; if you're just getting around, a compact car with good maneuverability or a fuel-efficient minicar is sufficient. In other words, wearing a watch of a certain quality is an item that can show that you, as a man and as a member of society, are doing well in your work and personal life.
There are also situations where wearing a wristwatch is considered bad manners.
Depending on the industry and line of work, wearing a wristwatch is considered good manners once you enter the workforce. It's especially good to wear a wristwatch if you work in a position where you frequently meet people. This is because, when checking the time in front of a client or customer, it can be considered rude to go out of your way to find your smartphone or check the wall clock.
Watches can also be a conversation starter. Just like ties and shoes, many men choose their watches with sentimental attachment, so seeing the watch peeking out from under their sleeve can spark a conversation and often become a chance to build trust with their superiors or business partners.
It can also be used as a fashion accent!
Nowadays, there is an increase in cheap, high-quality clothing and accessories. When you are young, there is no problem with such cost-effective clothing, but as you get older, there are times when cheap items do not go well with you.
Of course, this doesn't mean you have to wear high-end brands from head to toe. Choosing accessories such as watches, shoes, and bags from authentic brands will give you a more refined look and a more confident impression. Watches, in particular, are a prime example of fashionable items worn by adults.
Furthermore, wearing a watch is not just a fashion statement, but also a way of acquiring the history and culture that the watch embodies. By acquiring the sophisticated culture behind the watch, you can add color to your everyday life.
As a luxury item or hobby
In today's world, where there is an abundance of content, everyone has some sort of hobby. Watches are one of them, and many people enjoy them as a hobby.
However, even if we simply say "hobby = watch," there are many different directions. Some people have an attachment to a particular brand, while others are obsessed with vintage watches.
In addition, there are many ways to enjoy watches, such as some people who enjoy changing the watch they buy every day, others who enjoy admiring or displaying them at home without taking them outside, and even some people who aim to collect them.
We want our watches to enrich your life.
Types of watches
Before choosing a watch, it's important to understand that there are two main types. Even people who aren't very familiar with watches have probably heard of mechanical watches and quartz watches. Here's a brief introduction to these two types.
Mechanical
Analog watches are classified as either "mechanical" or "quartz," but simply put, mechanical watches are powered by winding a mainspring. The built-in mainspring is wound by turning a part called the crown.
Mechanical watches are further divided into "hand-wound" and "automatic." As mentioned above, hand-wound watches use the crown to wind the mainspring manually, while automatic watches use the movement of the arm to wind the mainspring. Many automatic watches are compatible with both automatic and hand-wound watches.
クォーツ式
Most of the watches currently on the market are "quartz watches." Quartz watches are powered by a battery, so there is no need to wind the mainspring like mechanical watches. Quartz watches are also more accurate than mechanical watches, and many are sold at affordable prices. Since they generally require no maintenance, quartz watches are by far the easiest to use.
However, while mechanical watches have a long lifespan that can span generations with proper maintenance, quartz watches have a battery life of around 10 years at most. Also, while most problems with mechanical watches can be repaired, there are many cases where quartz watches cannot be repaired.
How to choose a watch
The time spent choosing a watch can be just as enjoyable as the time spent wearing it. However, if you choose the wrong watch, you may end up not wearing it at all. Here are three points to keep in mind to avoid this tragedy.
Clarify the scene and purpose
Unless you're a collector, it's best to clarify the occasions and purposes in which you intend to wear your watch: for work or for leisure, whether you'll be working in the office or on the road, whether you'll be using it around town or for outdoor activities like camping.
Even though you often meet with business partners while out on the road, a watch with an extravagant design or that is too casual will lack proper etiquette as a working professional. First, be clear about the occasion and purpose for which you will be wearing a watch.
Understanding lifestyle and fashion styles
After clarifying the purpose and occasion for using the watch, consider whether it matches your own fashion and lifestyle. If you choose a watch that doesn't match the clothes you own, the watch will stand out in a bad way, and your precious watch will immediately look unfashionable.
On the other hand, depending on the job or industry, there may be cases where a discrepancy of even a few seconds or minutes is not acceptable.
Mechanical watches can lose or gain a few seconds each day, depending on the movement. If you work in a job where time is important, a highly accurate and stable quartz watch is recommended. In addition, if you are not used to wearing a watch every day, you may find a mechanical watch inconvenient because you have to wind the mainspring and set the time every time you wear it.
Determine functionality and convenience
A watch is not just a tool for checking the time. For example, some watches display the month, date, and day of the week, while others only display the date.
When it comes to waterproof watches, the specialized features vary depending on the model, with some being suitable for everyday use and others for diving.
It is a good idea to consider the occasions and purposes for which you will wear the watch, as well as your lifestyle and fashion style, and then think about what functions you need, such as a chronograph, GMT function, or dual time function.
Recommended and popular watch brands
From here on, we will introduce recommended watch brands, explain their features, and explain who they are recommended for. We have selected watch brands that can be enjoyed by a wide range of people, from beginners to those with specific preferences when it comes to their belongings.
For beginners to serious watches
Let's start with the brands we recommend for your first commemorative watch. Beginners to serious watches should definitely check them out.
- Longines
Longines "Longines Spirit Zulu Time" Ref. L3.812.4.93.6
The Longines Spirit collection pays homage to adventurers who loved Longines watches. Not only does it have a look that evokes the atmosphere of a vintage watch, but this watch also features a GMT function, as evidenced by the model name "Zulu Time," another name for Coordinated Universal Time (UTC). Automatic winding (Cal. L844.4). 21 jewels. 25,200 vph. Power reserve of approximately 72 hours. Stainless steel case (diameter 42mm, thickness 13.9mm). Water resistant to 10 bar. Price: 502,700 yen (tax included). (Inquiries) Longines Tel. 03-6254-7350Longines is a brand we recommend for beginners to serious watches. It is a long-established Swiss brand that boasts a history of over 190 years since its founding, and is home to many luxury watch brands.
Swiss watches are often associated with high-quality mechanical movements and often cost in the millions, but Longines' greatest appeal is its affordable price range, starting at around 15 yen, while still maintaining the high quality you expect from a Swiss watch. The brand's extensive collection ranges from popular luxury sports watches to timepieces with a classic look. Furthermore, its excellent after-sales service makes it the perfect brand for anyone looking to enter the world of serious watches.
- omega
Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer Ref. 220.10.41.21.03.004
Among Omega's signature Seamaster collection, the Aqua Terra 150M boasts 150m water resistance and a sophisticated design that has earned it acclaim. The dial features the "Teak Concept" striped pattern, reminiscent of the wooden deck of a yacht, highlighting the brand's connection to the sea. Automatic movement (Cal. 8900). 39 jewels. 25,200 vph. Power reserve of approximately 60 hours. Stainless steel case (diameter 41mm, thickness 13.2mm). Water resistant to 15 bar. Price: 1,001,000 yen (tax included). (Inquiries) Omega Tel. 0570-000087Omega is a world-renowned luxury watch brand. Many people say that Omega is what sparked their interest in luxury watches. Some people may be hesitant to choose an Omega as an entry-level brand, but because it's your first watch, it's best to choose from a classic brand that's recognized worldwide.
There are also many stores in Japan that stock the watch, making it easy to contact them if you have any problems. The Master Trilogy, Omega's signature watch, is a classic among classics that will never go out of style and will become a companion watch that you can use for a lifetime.
- Hamilton
Hamilton "Jazzmaster Open Heart Auto 42mm" Ref. H32705180
A new 2026 model added to the "Jazzmaster" collection, featuring an elegant gradient dial. Powered by the H-10 automatic movement, it boasts a power reserve of approximately 80 hours, ensuring ample practicality. Automatic movement (Cal. H-10). 25 jewels. 21,600 vibrations/hour. Power reserve approximately 80 hours. Stainless steel case (42.0mm diameter, 11.44mm thickness). 5 ATM water resistance. ¥189,200 (tax included). (Inquiries) Hamilton/Swatch Group Japan Tel. 03-6254-7371Hamilton, originally from the United States, is a unique brand that moved its base from the United States to Switzerland over its long history, and while retaining its American design, it also boasts the high level of Swiss craftsmanship. Another major attraction of Hamilton is its high cost performance, which rivals that of Longines.
Its sophisticated vintage design has made it popular among the younger generation. They have a wide selection of automatic models, making them a great choice for a first mechanical watch or a watch to purchase when starting a new life, such as starting school or starting a new job.
For those who prefer domestic brands
From here on, we will introduce luxury watch brands born in Japan. The appeal of domestic brands is the delicate and careful watchmaking that is so characteristic of Japan. We hope you will experience for yourself the many wonderful technologies that Japan boasts to the world.
- Minase
MINASE "Seven Windows" Ref.VM15-M01NBL-SSB
This is a highly original watch, with seven windows allowing you to see the case-in-case structure, which combines a curved, square outer case with an inner case that houses the movement. This model not only visualizes the complex structure, but also allows you to enjoy MINASE's outstanding case manufacturing technology. Automatic movement (Cal. KT7002). Stainless steel case (46.5mm long x 37.4mm wide, 13mm thick). Water resistant to 5 bar. 726,000 yen (tax included). (Inquiries) Kyowa Seiko Tel. 04-7192-6345Minase believes in "making watches that will still be talked about 100 years from now," and uses its superior technical capabilities as a case manufacturer to create one-of-a-kind watches. Each watch, with its unique structure, incorporates various innovations to realize the ideal watch, which is also Minase's belief, and is crafted one by one by highly skilled watchmakers.
The unique designs, which incorporate traditional Japanese crafts and the four seasons, are worthy of being called works of art and have received high praise from overseas.
- Grand Seiko
Grand Seiko "Heritage Collection Mechanical Hi-Beat 36000" Ref. SBGH349
The Ref. SBGH349 features a simple yet sharp case and bracelet typical of Grand Seiko, and its dial depicts the "Ice Waterfall," a natural phenomenon seen in the harsh winter of Mount Iwate, which can be seen from Grand Seiko Studio Shizukuishi. It is equipped with the high-frequency movement Cal. 9S85, boasting an average daily accuracy of +5 to -3 seconds. Automatic (Cal. 9S85). 37 jewels. 36000 vibrations per hour. Power reserve of approximately 55 hours. Ti case (diameter 40mm, thickness 13.0mm). Water resistant to 10 bar. Price: 1,012,000 yen (tax included). (Inquiries) Seiko Watch Customer Service (Grand Seiko) Tel. 0120-302-617Grand Seiko was originally developed as a part of the Seiko collection, but later became independent and has earned a reputation around the world as a domestic luxury watch brand. True to its concept of being "the best of the ordinary" and "the pinnacle of practical watches," the brand offers a range of basic yet highly accurate watches that can be worn in any situation.
As it is a high-end model, the fine details exude elegance and give off an impression of sincerity, making it a brand that is sure to be useful especially in business situations.
For quartz watch users
If you value high accuracy and practicality, a quartz watch is the way to go. While luxury watch brands primarily focus on mechanical movements, many also offer quartz movements.
- Grand Seiko
Grand Seiko "Sports Collection" Ref.SBGN027
This GMT watch is equipped with the quartz movement, Cal. 9F86, featuring a "four-axis independent guide structure" that allows for independent adjustment of the hour hand without stopping the watch. Its sporty yet calm look complements casual attire as well as a suit with elegance. Quartz (Cal. 9F86). Stainless steel case (39mm diameter). Water resistant to 20 bar. Price: 473,000 yen (tax included).Seiko is a watch brand that Japan is proud of around the world. The quartz revolution that brought wristwatches to the mass market is proof that Seiko's technological and development capabilities were superior to the rest of the world. It is no exaggeration to say that Seiko is the overwhelmingly popular choice for Japanese-made quartz watches.
In addition to high quality, each brand is popular for its specialized functionality. Diver's watches and chronographs are also available in various specifications and at various prices, ranging from tens of thousands to hundreds of thousands of yen.
On the other hand, Grand Seiko, which we also introduced as a mechanical model, is positioned at the high end of the Seiko watch brand. If you want a premium quartz watch, you should definitely consider Grand Seiko.
- Cartier
Cartier "Tank Must"
Since its launch in 1919, the Cartier Tank, an iconic model, has continued to captivate many celebrities. This rectangular watch, with its integrated case sides and lugs, remains popular even more than 100 years after its creation. Among them, the Tank Must, launched in 2021, has gained popularity for its simple lines that follow the design of past masterpieces, as well as its wide variety of variations. Quartz movement. Stainless steel case (33.7mm x 25.5mm, 6.6mm thick). Water resistant for daily use. (Inquiries) Cartier Customer Service Center Tel. 0120-1847-00While Cartier is often associated with women's products like jewelry and bags, a significant number of men also own Cartier watches. The brand is highly regarded by watch enthusiasts both domestically and internationally for the high quality of both its movements and exteriors.
They would also make a great pair watch or a gift for a woman. Many of them have compact case sizes, making them ideal for finding a dressy piece. We recommend the Tank Must, which pairs well with a leather strap. If you're looking for something a little more masculine, we also recommend the Santos metal bracelet.
Choose your own unique watch from the many watch brands available around the world
If you want to choose a good watch, it's not cheap. You don't want to end up regretting your choice, and you want to find a watch that will become a lifelong memory. While a little momentum is necessary, do your research carefully and search until you're satisfied to avoid buying something on impulse.
Among the countless watches available around the world, there is sure to be one that suits your lifestyle and way of thinking.
