Louis Erard releases a collaboration model with THE HOROPHILE from its Excellence series

Louis Erard, which has collaborated with artists and watchmakers from various fields, has chosen THE HOROPHILE, a brand popular among European watch enthusiasts, as its partner for this project. The design is a modern reconstruction of the Art Deco decorative style of the 1920s, reminiscent of 1929, the year the Louis Erard brand was founded.

Collaboration with watch influencers from around the world

　"THE HOROPHILE," a particularly influential watch enthusiast in Europe, is a watch influencer boasting 13.4 followers on Instagram. It is not run by a single person; rather, it refers to a community of enthusiasts presided over by Amr Cindy. Founded in 2013, it consults with numerous watch manufacturers and independent businesses. Over the years, it has collaborated with these brands to reinterpret their products and release limited edition items, inspiring its many followers with new ways to enjoy watches. Amr Cindy has been friends with Louis Erard CEO Manuel Hemme for 15 years, making him the perfect partner for Hemme's motto of "Stronger Together."

　The greatest feature of this piece is its design, which reconstructs Art Deco, the decorative style that flourished in the 1920s, with a modern sensibility. It expresses the linear geometric design exemplified by America's Rockefeller Center and the Empire State Building in a new style. 1929, when Louis Erard was launched as a brand, was a time when this design movement was thriving.

A refined design that deliberately avoids the brand logo

　The design started with typography, and the theme was a reinterpretation of Art Deco numerals. The piece is characterised by openwork-like indexes with architectural and facade elements.

　The dial is designed with a two-dimensional, graphical design to emphasize the two time display areas: hours, minutes, and seconds. The small seconds subtly retreats to the main Art Deco-style index, with only a single dot placed instead of an index. The hour and minute hands depict the Empire State Building, a symbol of Art Deco.