Casio appoints ITZY as ambassador to promote new autumn G-SHOCK products

Casio has hired the five-member Korean girl group ITZY to promote the new G-SHOCK series for fall 2023. To coincide with this, a special website and image visuals featuring the girls have been released, showing ITZY wearing the new collection, which will be released at the end of August 2023.

The concept of G-SHOCK x ITZY is "Unstoppable Me"

　Casio has appointed ITZY as an ambassador since February 2023, as their appeal, such as their powerful songs that emphasize individuality and cool performances, is in line with the image of G-SHOCK, whose brand concept is toughness.

　Casio has chosen them to promote their new fall 2023 collection, and has launched a special website and promotional video in August, highlighting the "toughness" of both women.

　The watches worn in the various promotions are from the "Pink Metallic Collection," a women's series released at the end of August 2023. The series is a compact resize of G-SHOCK's core analog-digital models, and all five models feature a feminine metallic pink color.

　The GM-S110PG and GM-S2100PG models are made of stainless steel with a pink gold IP finish, giving them a high-quality finish.The other three models also feature a minimalist look with limited colors, making them ideal accents for any outfit.

ITZY
ITZY is a global group under JYP Entertainment, the same company that produced TWICE, NiziU, and NMIXX. The group consists of five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Since their debut in February 2019, they have gained immense support from teenagers and people in their twenties, mainly in Asia.