Tissot has added a digital quartz model to its "Tissot PRX" collection. The lineup includes six models, two case sizes and three dial colors. Features include dual time zone display, day/date, chronograph, timer, alarm, and backlight.
The Tissot PRX Digital features a digital quartz movement, giving it a more retro-futuristic design. Its simple design makes it easy to wear in a wide range of situations.
Retro-futuristic multi-function digital watch
Tissot has added a new model with a digital quartz movement to its popular collection, the Tissot PRX. The retro design is reminiscent of the digital quartz watch that the company released in 1977.
This is a Tissot digital quartz watch released in 1977. Its design, which is similar to the new Tissot PRX Digital, shows the high level of perfection it had from the start. The company's first digital quartz watch was unveiled in 1972. This shows that the company anticipated market needs and was committed to digital technology from an early stage.
The new Tissot PRX Digital comes in two case sizes, 35mm and 40mm, and three dial colors: deep black, mirror silver, and shiny gold. The shiny gold dial model features a gold PVD case and bracelet. Unusually for this price range, the dial is covered with sapphire crystal.
The basic design of the case and bracelet is based on sharp, straight lines, just like existing analog watches. The finish makes extensive use of a hairline finish that makes scratches less noticeable, but the edges of the case and bezel are polished, giving it a three-dimensional impression. There is no crown; instead, push buttons are located at the 2, 4, and 10 o'clock positions. The bracelet is interchangeable, and can be easily detached from the case by simply operating a lever.
Like previous Tissot PRX models, this one also features an interchangeable strap system, allowing you to separate the bracelet and case with a single touch. With the expansion of interchangeable straps, the range of uses for this watch will likely expand even further.
The versatility of a digital watch is also appealing. A wide range of functions, including dual time zone display, day/date, chronograph, timer, and alarm, can be controlled with just a push of a button. The backlight makes it easy to use in the dark, too.
In addition to being water resistant to 10 bar, the battery life of four years under standard use makes it an advantageous piece of practicality. While many digital watches have casual designs, this model exudes a sense of luxury that makes it suitable for business settings. It's a valuable digital watch that can be used both on and off the job.
This deep black model has a 35mm case. Its unisex size is appealing. With a four-year battery life under normal use, there's no need to change the battery frequently. Quartz movement. Stainless steel case (35mm diameter). Water resistant to 10 bar. Price: 52,800 yen (tax included).
A classic 40mm case model in the collection. The deep black dial gives a bold impression. The LCD display is kept to a minimum, making it highly readable. Various operations are performed using three push buttons. Quartz movement. Stainless steel case (40mm diameter). Water resistant to 10 bar. 52,800 yen (tax included).
The 35mm case features a mirror silver dial that complements the stainless steel case and bracelet. The backlight allows you to read the time clearly in the dark. Quartz movement. Stainless steel case (35mm diameter). Water resistant to 10 bar. Price: 52,800 yen (tax included).
This 40mm case features a mirror silver dial. Its design is strikingly simple, yet boasts multiple functions, including dual time zones, day and date, chronograph, timer, and alarm. It has a quartz movement, stainless steel case (40mm diameter), and is water resistant to 10 bar. It's priced at 52,800 yen (tax included).
This all-gold 35mm case model features a satin finish, so even with the extensive use of gold, it doesn't look too flashy, making it easy to wear in a wide range of situations. It features a quartz movement, stainless steel and gold PVD case (35mm diameter), and is water resistant to 10 bar. It's priced at 66,000 yen (tax included).
This model combines a 40mm case with a shiny gold dial. The case and bracelet are finished with gold PVD. Quartz movement. Stainless steel and gold PVD case (40mm diameter). Water resistant to 10 bar. Price: 66,000 yen (tax included).
Contact info: Tissot Tel.03-6427-0366
