A glamorous gathering of guests at the "Bvlgari Serpenti 75th Anniversary: ​​Infinite Stories Spun Through Time" exhibition

The opening party for the "Bvlgari Serpenti 75th Anniversary: ​​Infinite Stories Woven Across Time" exhibition was held in Omotesando, Tokyo on November 8, 2023. Guests dressed in the iconic Serpenti collection experienced the exhibition, and over 250 celebrities, media, and journalists enjoyed the dazzling evening.

Bvlgari is holding a limited-time event!

　On November 8, 2023, the opening party for the "Bvlgari Serpenti 75th Anniversary: ​​Infinite Stories Woven Across Time" exhibition was held in Omotesando, Tokyo.

　The Serpenti, one of Bvlgari's iconic pieces, was first created in 1948. Since ancient times, snakes have had a profound impact on humanity, inspiring artists, writers, and poets for thousands of years. In some countries and regions, snakes are worshipped as gods, and in the Bible they are depicted as tempters and evil beings due to their seductive appearance. The dual nature of their image and habits has led to the theme of this exhibition being "Infinite Metamorphosis."

　Bulgari's "Serpenti" has remained faithful to the essence of the original while evolving with the times. This exhibition will allow visitors to see how the iconic hexagonal scale motif has continued to change and evolve to the present day.

Holding period and place

Period: Thursday, April 2023rd, 11 to Sunday, May 9th, 11
Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001
Opening hours: 11:00-20:00 (last entrance 19:30)
* Final day: 11:00-17:00 (final entrance at 16:30)
Advance reservations are required. To make a reservation, add Bvlgari's official LINE account as a friend.

The outfit of Bulgari ambassador, artist/actor Tomohisa Yamaku

　Actor Tomohisa Yamaku, who serves as an ambassador for Bvlgari, coordinated a Serpenti brooch in white and yellow gold studded with diamonds, with emeralds for the Serpenti's eyes, a yellow gold Serpenti Viper ring set with diamonds that is simple yet allows you to enjoy the shape of the Serpenti, and a pink gold Octo Finissimo. While an all-black outfit may be worn by other guests at the party, the technique of adding individuality and playfulness with watches and jewelry is a perfect example of party style.

Congratulatory comments from guests

　At the opening party, guests dressed in the iconic Serpenti collection experienced the exhibition, while over 250 celebrities, media and journalists enjoyed a glittering evening.

　In addition to Bulgari ambassador Yamashita Tomohisa, other guests included fellow ambassadors model Mori Hikari, model and actor Kōki, and actor Yonekura Ryoko.

Comment from Tomohisa Yamaku

　"Congratulations on the 75th anniversary of Bvlgari's icon, the Serpenti, which symbolizes infinite metamorphosis! When I visited the jewelry workshop in Rome, I heard many stories from the artisans, and I realized that Bvlgari jewelry is a rare crystal born from the chemical reaction between the artisan's skill and unique design. I am delighted to have been able to witness the beginning of a new story for Bvlgari's Serpenti, which is always modern and evolving while carving out history."

Comment from Mori Hoshi

　"Congratulations on the 75th anniversary of Serpenti! My new Serpenti story began when I visited Venice this spring to shoot the Serpenti campaign. Looking at my photos taken in Venice on display at the venue, I am once again reminded of my fond memories of the days I spent in Italy. I am proud that Tokyo is the final destination of this wonderful exhibition that has toured around the world. I had a wonderful time tonight. Thank you very much."

　As Mori Hikari commented, Tokyo will be the last city for this exhibition. The exhibition will feature a selection of jewelry from throughout the years, including heritage pieces, as well as works created in collaboration with contemporary artists on the theme of "Serpenti." A Bvlgari cafe will also be open within the venue, exclusive to Tokyo.