Citizen is currently running a support campaign for people taking entrance exams called "Send a Quiet Cheer." The campaign is scheduled to run from Monday, November 13, 2023 to Wednesday, January 31, 2024. Two special movies have also been released, depicting the feelings of a daughter taking an entrance exam and her parents watching over her.
A support campaign for students taking entrance exams and those who are watching over them
A wristwatch is an essential item for exams, where smartphones and other electronic devices are not permitted. Citizen's "Give a Quiet Cheer" campaign is a way to give such a watch to test-takers as a token of support, encouraging them to take the exam.
During the campaign period, if you purchase a watch as a gift for a student taking an exam at a Citizen flagship store or the official Citizen Watch website, you will receive a special gift of an original Citizen "Blooming Message Card."
As part of the campaign, two special movies have also been released: "Quiet Cheers - Father's Edition" and "Quiet Cheers - Daughter's Edition." The videos carefully portray the feelings of a daughter taking an entrance exam and her parents from each of their perspectives, and are intended to send a little encouragement to parents whose children are about to take exams.
This is the model given to the daughter in the film. Equipped with Eco-Drive, there's no need to worry about it suddenly stopping if used daily. The large dial also makes it easy to read the time from a distance. Light-powered Eco-Drive (Cal. E111). Runs for approximately six months on a full charge. Stainless steel case (33mm diameter, 7.7mm thick). Water resistant to 5 bar. Price: 48,400 yen (tax included).
The background to the production of this movie is the "changes in parent-child relationships during the exam period" that parents or children feel. A survey conducted by Citizen in 2023 found that during the university entrance exam period, approximately 30% of parents and children experienced strained parent-child relationships compared to usual, and one in three test-takers felt that their parents were interfering. The survey also found that approximately half of parents did not know what to do for their children as they approached the exams.
If you know someone taking an exam, why not take this opportunity to give them a watch along with a message card to show your support?
Useful for exams! 4 practical Citizen models
Citizen has also picked out recommended models for this campaign for exam preparation. All of them are equipped with Eco-Drive technology, so you don't have to worry about running out of battery, and they have a second hand, so you can schedule your time precisely. By taking advantage of their multifunctionality, they will be useful models for your new life after exams.
This transparent watch, with its teardrop-like design, brings out the fresh beauty of women. The crown is set with a lab-grown diamond, adding a touch of sparkle to your wrist. Light-powered Eco-Drive (Cal. H060). Approximately 3 years of operation on a full charge (with power save activated). Super Titanium case (29mm diameter, 8.2mm thick). 5 bar water resistance. Price: 106,700 yen (tax included).
A long-selling XC model with timeless appeal. Featuring a petal-inspired dial and softly elongated indices. Light-powered Eco-Drive (Cal. H060). Approximately three years of operation on a full charge (with power save activated). Stainless steel case (25mm diameter, 7.2mm thick). 10 bar water resistance. Price: 62,700 yen (tax included).
This standard Attesa model packs many practical features into a simple visual design. It's water resistant to 10 bar, and its size makes it an easy-to-use model. It features a solar-powered Eco-Drive movement (Cal. H149). It lasts for approximately two years on a full charge (when power save is activated). Its Super Titanium case (38mm diameter, 9.3mm thick) is water resistant to 10 bar. It's priced at 66,000 yen (tax included).
This simple model boasts practical features like Eco-Drive, a perpetual calendar, and first-class magnetic resistance. Its monochrome color scheme makes it easy to coordinate with business attire. It features a light-powered Eco-Drive (Cal. H415) movement. It lasts for approximately two years on a full charge (with power save activated). Its stainless steel case (38mm diameter, 9.3mm thick) is water resistant to 5 bar. It's priced at 44,000 yen (tax included).
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