Grand Seiko Boutique Ginza is holding a fair to celebrate its 5th anniversary!

Grand Seiko Boutique Ginza, located in Ginza 7-chome, will be holding a limited-time fair to celebrate its 5th anniversary. If you purchase a watch during the fair, you will receive an original novelty gift. The fair will be held from Friday, March 1st, 24 to Sunday, March 31st, 3.

Grand Seiko Boutique Ginza: A wide selection of products and hospitable service

　Chuo-dori is Ginza's main street, lined with department stores and brand boutiques. On weekends and holidays, this street becomes a pedestrian zone and is bustling with people. The Grand Seiko Boutique Ginza is located on this street.

　The store opened in February 2019 as Japan's first Grand Seiko boutique. Due to its location, it has been loved by a wide range of users, including not only watch enthusiasts but also fashion-conscious people and inbound tourists.

　As you step inside the store, you'll find yourself greeted by soft lighting and a space designed around the brand's navy blue color. The showcases feature a diverse lineup of Grand Seiko watches, from standard models to rare models, which you can carefully examine. In recent years, Ginza-exclusive models have been introduced, sold only at select stores in Ginza, where the brand was founded, and are attracting attention as limited editions coveted by fans. The store is full of charm, making you want to visit again and again, including the possibility of coming across such a rare model.

　Grand Seiko offers three types of movements—quartz, mechanical, and Spring Drive—as well as five collections: the Masterpiece Collection, Evolution 9 Collection, Heritage Collection, Sports Collection, and Elegance Collection. The knowledgeable staff at this store will help first-time Grand Seiko buyers overcome the overwhelming number of choices and resolve any concerns they may have. Even existing fans will find new discoveries and discoveries through conversations with the staff. For many people, luxury watches aren't something they buy very often. That's why the process of selecting a watch should be a special, memorable experience. And at this store, they've got the foundations in place to make that experience a reality.

　The Grand Seiko Boutique Ginza is full of charm, but here's some good news: a special fair will be held to celebrate the 5th anniversary of its opening. The fair will run from Friday, March 1st, 24 to Sunday, March 31st, 3. If you purchase a Grand Seiko watch during this period, you will receive an original Grand Seiko novelty gift (while stocks last).

Grand Seiko Boutique Ginza
Address: 7-9-16 Ginza, Chuo-ku, Tokyo 104-0061
Business hours: 11:00-20:00 (until 19:00 on Sundays and holidays)
Email: info@ginza.grand-seiko.com
TEL: 03-3562-3800 / FAX: 03-3562-3801

The highlight of the original novelty is the special watch stand

　Customers who purchase a Grand Seiko watch worth over 110 million yen (tax included) will receive a free Grand Seiko Boutique Original Aizu Lacquer, Wood Lacquer, Shibuichi Lacquer Watch Stand. This watch stand is a rare item that is currently only available at the Grand Seiko Boutiques in Ginza, Shinsaibashi, and Kyoto Shijo, as well as the Grand Seiko Boutique Online.

　The watch stand is made from natural magnolia wood harvested in Iwate Prefecture. After carving, each piece is hand-lacquered by an Aizu lacquer artisan and finished with a shibuichi alloy made from a mixture of charcoal and tin powder. The shining silver logo is made from pure silver maki-e, and you can enjoy watching it change to tarnished silver over time. This is a watch stand perfectly suited to a Grand Seiko that can be enjoyed for many years to come.

　If you're a Grand Seiko fan, you'll definitely want to get your hands on this original novelty item. We've picked out a few models that will not only help you get your hands on one, but also allow you to fully experience the world of Grand Seiko.

5th Anniversary Fair Pick-up Model

　We will introduce some of the models that you should pay attention to at this 5th anniversary fair.

"Evolution 9 Collection Tentagraph" Ref.SLGC001

　The Ref. SLGC001, released in 2023 and awarded the Good Design Award that same year, is Grand Seiko's first mechanical chronograph. The Cal. 9SC5 movement is based on the Cal. 9SA5, which boasts excellent fundamental strength, including a dual impulse escapement boasting a high beat rate of 10 vph and a power reserve of approximately three days thanks to its twin barrels. This highly practical movement offers exceptional performance.

　The deep blue dial features a radiating Mt. Iwate pattern, while the bold, clear hands and case design are based on the unique design grammar of the Evolution 9 style.

　The exterior is made of materials worthy of long-lasting use. The black bezel, engraved with a tachymeter, is made of highly durable ceramic. Although bezels are prone to accidental bumps, ceramic will not easily be scratched. The case middle and bracelet are made of bright titanium, which is lightweight, corrosion-resistant, durable, and aesthetically pleasing. This gives the watch a look that rivals stainless steel, while reducing strain on the wrist when worn.

"Evolution 9 Collection" Ref. SLGH005

　Grand Seiko's manufacturing base is the Grand Seiko Studio Shizukuishi in Iwate Prefecture. Not far from there, a large group of white birch trees grows. The Ref. SLGH005, affectionately known as "White Birch," features a molded dial that depicts the vibrant and majestic white birch forest.

　The overall design is based on the Seiko style, and follows the unique design grammar, Evolution 9 Style, which has been further refined to pursue aesthetics, visibility, and wearability. The watch is easy to use, with thick, clear hour and minute hands and indices, and a low center of gravity for a weight balance that enhances a sense of unity with the wrist.

　The Cal.9SA5 movement is equipped with a dual impulse escapement that combines direct and indirect impact to improve power transmission efficiency, twin barrels with a power reserve of approximately 80 hours, and a free-sprung balance with a winding balance spring that contributes to stabilizing accuracy. It is thinner than the previous Cal.9S series movements, and features a highly aesthetic finish with beveled bridges.

　There is also a birch-themed model, the Ref. SLGA009, equipped with the Spring Drive movement Cal. 9RA2. While they may look similar at first glance, the embossed finish is different, so it's interesting to compare the two together.

"Evolution 9 Collection" Ref.SLGA023

　This is Grand Seiko's first diver's watch to feature a blue ceramic bezel. The pattern on the dial represents the dynamic swell of the ocean currents near Japan, where the Kuroshio Current and the Oyashio Current collide.

　In addition to the high water resistance of a full-fledged diver's watch that complies with ISO and JIS standards, the hour and minute hands and indexes are coated with luminous paint, improving visibility and readability in any environment.

　The elegantly shaped case and sturdy bracelet are made of bright titanium, which is not only lightweight and easy to handle, but also highly resistant to corrosion in seawater.

　The watch is equipped with the automatic Spring Drive Cal. 9RA5 movement. In addition to achieving high accuracy of ±10 seconds per month, surpassing that of typical quartz movements, Grand Seiko's latest technology has been incorporated, including a long power reserve of approximately 120 hours thanks to the dual-size barrels and a slim design thanks to the offset Magic Lever. The ability to effortlessly drive the large hands typical of a diver's watch is unique to Spring Drive, which uses the mainspring as its power source.

"Elegance Collection" Ref.SBGY013

　Grand Seiko's Spring Drive models are manufactured at Shinshu Toki no Takumi Kobo. Located nearby, Lake Suwa is known for the rare natural phenomenon of "Omiwatari" (divine crossing) that occurs when the lake freezes over completely in the middle of winter. The Ref. SBGY013, inspired by the silvery white Omiwatari, features a delicately embossed dial that evokes the glittering ice shining in the sunlight.

　The sharp hour and minute hands and indexes, as well as the gently curved lines of the sapphire crystal crystal and case, further emphasize the mystical quality of the Omiwatari. The elegant appearance typical of the Elegance Collection makes it suitable as a dress watch.

　The watch is equipped with the manual-winding Spring Drive movement, Cal. 9R31. Compared to typical mechanical movements, it boasts superior magnetic resistance, shock resistance, and precision, making it highly practical. Because it is a manual-winding movement, the case itself is kept thin, allowing you to enjoy the operation of winding the mainspring. The flowing movement of the hands, unique to Spring Drive, is sure to be a delight to the eye.