The world's largest Rolex Boutique Lexia Ginza Flagship Store will open in Ginza 3-Chome on April 25th!

The new Rolex flagship boutique, "LEXIA Ginza Main Store," will open on Ginza Chuo-dori. The store, which spans four floors (from the basement to the third floor), is dotted with interior design and motifs that embody Rolex's philosophy and worldview. The exterior features the dynamic and delicate fluted bezel, the symbol of Rolex watches, and the space allows visitors to experience the brand's outstanding craftsmanship, which is sure to attract Rolex fans from around the world.

The exterior of the Lexia Ginza flagship store, featuring a fluted bezel

The first floor entrance with its stunning ceiling height

　You can enter the first floor and basement without a reservation. The most striking feature is the spiral staircase. The key color of the store is Rolex's brand color, green, which is used effectively on the walls and chairs. On the second floor, you can try on a wide variety of sample items on display.

A bar counter overlooking Ginza Chuo-dori

　The bar counter on the second floor does not serve alcohol, but soft drinks and mocktails are available.Official websitePlease make a reservation and enjoy the store to the fullest.

Private Reception Room

　While we can't guarantee you'll be able to get in, the private reception room facing Chuo-dori avenue will blow your mind. There's surely no Rolex fan wouldn't want to be shown around here. All of the numerous business counters and tables are exquisitely designed.

Rolex Boutique Lexia Ginza Main Store

• 
• 
• 
• 
• 

/

　In the basement, where a workshop equipped with cutting-edge equipment is located, technicians who have undergone Rolex's exclusive training are available to assist with after-sales service. With the exception of vintage watches and those that have not been overhauled for over 10 years, cleaning and link adjustment (removal only) are free of charge. A luxurious space befitting its location in Ginza, where tradition and modernity coexist, this is an exclusive boutique where you can expect the world's most luxurious setting and attentive service, fully expressing the essence of the brand.