New additions to Swatch x VERDY: MAXI wall clock to brighten up your interior

NEWS News
2024.05.27

Swatch will be releasing the "Swatch x VERDY" collection, featuring iconic characters and projects created by VERDY, a Japanese graphic artist who is highly acclaimed not only in Japan but also overseas.

"Swatch x VERDY" Collection

Swatch and art have collaborated on numerous projects, and you can now own a watch with an inspiring design at an affordable price.


VERDY's light-hearted approach expressed in a watch

"Swatch x VERDY" Collection

The watches in the "Swatch x VERDY" collection are designed to make you smile at first sight, and the work of graphic artist VERDY provides a variety of inspiration.

Swatch "VICK BY VERDY"

Swatch "VICK BY VERDY" Ref.SO29Z138
Quartz movement. Bio-based material case (diameter 41.0mm, thickness 9.85mm). Water resistant to 3 ATM. Price: 18,700 yen (tax included).

"VICK," one of VERDY's most iconic pieces, was inspired by the peace-loving panda and the rabbit, which symbolizes longevity and abundance. It is characterized by the anarchy logo engraved on its stomach, as it is a punk lover. The bold dial design reflects the energetic VICK's love for punk music.

Swatch "VISTY BY VERDY"

Swatch “VISTY BY VERDY” Ref.SO29Z140
Quartz movement. Bio-based material case (diameter 41.0mm, thickness 9.85mm). Water resistant to 3 ATM. Price: 18,700 yen (tax included).

 Another iconic VERDY character is "VISTY." The hour hand is yellow, the minute hand is green, and the second hand is pink, matching the VISTY color scheme. The VISTY print continues on the strap, and the combination of a matte light green strap, matte light blue loop, and matte white buckle brightens the mood. This expresses the character's ability to cheer people up, no matter how difficult the situation.

Swatch "GIRLS DON'T CRY BY VERDY"

Swatch "GIRLS DON'T CRY BY VERDY" Ref.SO28Z129
Quartz movement. Bio-based material case (diameter 34.0mm, thickness 8.75mm). Water resistant to 3 ATM. Price: 18,700 yen (tax included).

 This model features the logo of "Girls Don't Cry," an apparel brand managed by VERDY, printed all over the transparent strap, and is characterized by bright red hands and heart prints. This motif depicts an iconic project that VERDY created as a gift for his wife. This model is a chic and bold expression of VERDY's art. With a diameter of 34mm, it is an item that can be enjoyed by both men and women.

Swatch “WASTED YOUTH BY VERDY”

Swatch "WASTED YOUTH BY VERDY" Ref.SO29Z141
Quartz movement. Bio-based material case (diameter 41.0mm, thickness 9.85mm). Water resistant to 3 ATM. Price: 18,700 yen (tax included).

 The white dial features a matte dark blue strap and loop with VERDY's label "Wasted Youth" printed on it. This message has a paradoxical meaning and expresses VERDY's love for punk and skate culture. This watch reminds you that "there is no wasted time, and every time you spend healing is an investment in yourself." The back of the dial is inscribed with the words "I can't waste my time anymore."

Swatch “MAXI VISTY BY VERDY”

Swatch “MAXI VISTY BY VERDY”

Swatch "MAXI VISTY BY VERDY" Ref.MSO29Z140
Quartz movement. Plastic case (diameter 300.0mm, thickness 80.0mm, total length 2100mm). 71,500 yen (tax included).

 The "MAXI VISTY BY VERDY" is roughly 10 times the size of the aforementioned "VISTY BY VERDY." This 2.1m-long wall clock will add a fun and original touch to your interior. Like the regular-sized model, it features yellow, pink, and green hands inspired by the colorful character.



Contact info: Swatch Call Tel. 0570-004-007


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