NORQAIN is offering a special invitation to 20 webChronos readers to their new model launch event, "NORQAIN PEAKS," which will be held at ISHIDA Omotesando on Friday, September 13th!

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2024.09.05

Norqain

NORQAIN will hold a new product launch event at ISHIDA Omotesando (Shibuya-ku, Tokyo) on Friday, September 13th. The event will feature a talk session with Tobias Kafer, Vice President of NORQAIN, Kenji Hamaga, CEO of NORQAIN Japan, and mountain runner Rui Ueda, as well as a touch-and-feel experience of the company's collection, including the new products.

The venue, ISHIDA Omotesando, is easily accessible from the subway's Meiji-Jingumae and Omotesando stations, and JR Harajuku station, and the interior is designed to be relaxing, like an overseas resort.

Be the first to touch and feel Norqain's new products!

　A new product launch event for Norqain will be held at ISHIDA Omotesando (Shibuya-ku, Tokyo) on Friday, September 13th. Details of the new products have yet to be revealed. However, the event will include a social gathering where fans can experience the company's collection, including the new products, and get a first-hand look at, touch, and experience the new products in their entirety.

Tobias Kaffer, Vice President of Norqain, was born into a family that runs a Swiss luxury watch manufacturing company. He joined Louis Erard in 2013 and subsequently worked in the sales departments of several brands before assuming his current position as Vice President of Norqain in May 2021.

　In addition to the announcement of new products, the event will also feature talk sessions with Norqain Vice President Tobias Kafer, Norqain Japan CEO Kenji Hamaga, and world-renowned mountain runner and Norqain runner Rui Ueda. Original drinks and snacks will be served at the venue, which will be inspired by the new products, allowing visitors to experience the appeal of the company from various angles. It is sure to be a wonderful time for both Norqain owners and those considering purchasing a bike.

Rui Ueda is a mountain runner. As of 2023, he has achieved outstanding results in numerous competitions both in Japan and abroad, including 52 domestic wins, 20 new tournament records, and eight international victories. He is a Norqeiner who continues to challenge himself every day with the goal of becoming the world's number one mountain runner.

　Founded in 2018, NORQAIN continues to uphold the tradition of Swiss mechanical watchmaking, with three core collections: "Independence," "Adventure," and "Freedom." The company has achieved exceptional growth for a new brand, for example, entering into a partnership with Kenissi, a manufacturer of high-spec movements, in 2020 and welcoming Jean-Claude Biver, who has achieved great things with numerous brands, to its board of directors in 2023. Through this event, visitors will gain a deeper understanding of the brand's worldview and philosophy, which form its foundation.

We invite webChronos readers to this new product launch event.

　Readers of webChronos are invited to this event where they can see and touch the long-awaited new product. There will also be a talk event with Tobias Kaffer, Rui Ueda, and Kenji Hamaka, making this an event not to be missed by NORQAIN fans. If you would like to participate, please apply using the form below.

　Winners will receive a QR code for entry to the event venue via their registered email address from the Norqain office.

Event Outline

Date and time: Friday, September 13, 2024, 18:30-20:30
Venue: ISHIDA Omotesando
Address: B1F, 4-25-15 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5785-3600
Application deadline: Monday, September 9, 2024, 6:00 PM
Winners announced: Tuesday, September 10th
Contents:
　1. Introduction to NORQAIN
　②Talk session (Tobias Kaffer, Rui Ueda, and Kenji Hamaka)
　③New product announcement
　④Photo session
　⑤ Social gathering (touch and feel of the NORQAIN collection, including new products)