Maurice Lacroix has released two new models for 2024, the Icon Automatic Ceramic, from its popular Icon series, known for its sophisticated design.
Icon Automatic Ceramic
Automatic (cal. ML115). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Ceramic case (diameter 42mm, thickness 11mm). Water resistant to 200m. Price: 525,800 yen (tax included).
The new Icon Automatic Ceramic, a new addition to Maurice Lacroix's iconic Icon series, is the result of three years of research and development, achieving unprecedented quality and affordability. Ceramic is lighter and more scratch-resistant than steel, and is characterized by its pleasantly smooth texture. This time, technical ceramic, made from zirconium oxide by adding additional oxides, has been adopted, further enhancing the performance of regular ceramic. It is extremely strong and durable, and its beautiful, mirror-like surface radiates a refined shine.
Each link of the bracelet is designed to move smoothly on the wrist, ensuring the ultimate in comfort. The technical ceramic adds a further evolution to the Icon series, with nuanced details and an elegant feel.
Automatic (cal. ML115). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Ceramic case (diameter 39mm, thickness 11mm). Water resistant to 200m. Price: 525,800 yen (tax included).
What is technical ceramics, a material with timeless appeal?
Like traditional ceramic cases, technical ceramics are corrosion-resistant and hypoallergenic, but they also offer significant advancements in durability, thermal stability, and overall strength. This technologically advanced material combines zirconium oxide with three other oxides: hafnium oxide, yttrium oxide, and aluminum oxide. The process is rigorously controlled by Maurice Lacroix's research team.
Optimal bracelet wear
During the development process, Maurice Lacroix also conducted research with watch retailers and consumers, paying close attention to the ergonomics of the case, bracelet, and wearer, and sought feedback to optimize the design and wearing comfort of the new technical ceramic models. The AIKON Automatic Ceramic was the culmination of this research.
The Aikon Automatic Ceramic is a unisex model available in two colors: white (39mm diameter) and black (42mm diameter). Like all Aikon models, the straps are equipped with Maurice Lacroix's exclusive Easy Change system, which allows for easy strap changes without the need for tools.
