The Richemont Group will be holding "Experience Time" over two days, on Friday, March 7th and Saturday, March 8th, 2025. The group's watch brands, including A. Lange & Söhne, IWC, and Jaeger-LeCoultre, will each be offering special experiences at their boutiques in Tokyo's Ginza district. What's unique about the event is that it's structured as a stamp rally. It's a must-attend event for watch enthusiasts.
Richemont Group to hold "Experience Time" in Ginza, Tokyo!
The Richemont Group will host "Experience Time" over two days, Friday, March 7th and Saturday, March 8th, 2025. The event first began in Geneva, Switzerland, and has since been held in cities around the world, including Dubai and New York, and will now be held in Japan for the first time. It will take place in Tokyo's Ginza district. Special spaces will be set up specifically for this event at Richemont Group boutiques: A. Lange & Söhne, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin. The event content will vary by brand, so be sure to visit all of them and immerse yourself in this valuable experience.
When participating in an event, users who are not registered as customers will be required to fill out a customer card.
Event overview
Date and time: Friday, March 7, 2025, 18:00-20:30, Saturday, March 8, 2025, 16:00-20:30
Location: Participating brands' boutiques in Ginza, Tokyo
Participating brands: A. Lange & Söhne, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, Vacheron Constantin
home page:experience-time.jp
Participate in the stamp rally and get a special gift
A unique feature of this event is the "stamp rally." When users visit each boutique and experience the event, they will receive a stamp on their stamp card. The stamp card can be picked up at the first boutique you visit.
Users who collect stamps from all participating brand boutiques over the two days will receive a special gift. This gift will not be given to them on the spot, but will be sent to them later.
*The number of gifts is limited. Please contact the participating store for details.
A special time spent at each brand's boutique
During Experience Time, each brand will offer a special experience in their boutique. The content will vary depending on the brand, and workshops and services will be prepared that make the most of each brand's appeal.
A. Lange & Söhne
A. Lange & Söhne was founded in Glashütte, Germany in 1845 by Ferdinand Adolph Lange. Although the name disappeared from the watch market after World War II, it was revived in 1990 by Walter Lange, the fourth generation of the company. Under the manufacture system, the dedicated movements produced for each model combine beauty and utility, making the brand highly popular among discerning watch enthusiasts.
The iconic A. Lange & Söhne Lange 1 will celebrate its 30th anniversary in 2024. This event will not only feature Lange 1s, but also aims to allow customers to experience the brand's worldview and German atmosphere. For this reason, German beer and snacks will also be available.
[A. Lange & Söhne Boutique Ginza]
6-7-15 Ginza, Chuo-ku, Tokyo
Tel.03-3573-7788
IWC
IWC was founded in 1868. It has many long-selling models, such as the Portugieser, Pilot's Watch, and Ingenieur, thanks to its robust and reliable movements, making it a timeless brand.
IWC will be exhibiting the Portugieser Eternal Calendar, which was introduced last year and won the Golden Hand award at the Geneva Watchmaking Grand Prix (GPHG), in its boutique. In addition, IWC's dedicated watchmakers will be on hand throughout the event to answer questions directly from visitors.
[IWC Ginza Boutique]
6-6-1 Ginza, Chuo-ku, Tokyo
Tel.0120-261-868
Jaeger LeCoultre
As a "pioneer of precision and complicated mechanisms in watches," Jaeger-LeCoultre has produced a variety of masterpieces since its founding in 1833. The brand's watchmaking excellence is symbolized by its history of having produced over 1400 movements and holding over 430 patents. The company has also supplied movements to other high-end brands in the past, and models equipped with Jaeger-LeCoultre movements often hold a special significance compared to movements from other suppliers.
This event is a great opportunity to experience Jaeger-LeCoultre's watchmaking, as a demonstration will be held in the boutique by the brand's in-house watchmaker. With a glass of champagne or other beverage in hand, you can immerse yourself in the world of watchmaking, which has spanned more than 190 years.
[Jaeger-LeCoultre Ginza Namiki Boutique]
6-7-15 Ginza, Chuo-ku, Tokyo
Tel.03-5537-5911
Montblanc
Many watch enthusiasts are also fans of Montblanc's fountain pens and ballpoint pens, a luxury writing instrument brand. The brand has a strong market presence not only in writing instruments but also in watches, producing watches that appeal to a wide range of people, from collections suitable for daily use such as the "Star Legacy" and "Ice Sea" to high-end lines for connoisseurs equipped with Minerva chronograph movements.
At the event, in a special space on the second floor, professional calligraphers will create original signatures using fonts and marks according to the user's requests. In addition, signature engraving will be available free of charge on writing instruments purchased on the day of the event. Depending on the situation, there may be a waiting time, but the time spent "waiting" for your special, one-of-a-kind signature will be enjoyable.
[Montblanc Ginza Flagship Store]
Mont Blanc GINZA Bldg., 7-9-11 Ginza, Chuo-ku, Tokyo
TEL.03-5568-8881
Panerai
Panerai has its roots in a watch shop and workshop founded in Florence, Italy in 1860. The Radiomir and Luminor collections, which symbolize the company's history of developing and supplying precision instruments and diving watches to the Italian Navy, have garnered enthusiastic fans.
The event venue, the Panerai Ginza Boutique, was recently renovated last year. The new store has high ceilings and is spacious, and boasts the largest selection of watches of any Panerai boutique in Japan.
On the day of the event, customers will be able to have their initials engraved on the strap they purchase. Gifts and drinks will also be available, so even if you don't own a Panerai yet, be sure to stop by the store.
[Panerai Ginza Boutique]
6-6-1 Ginza, Chuo-ku, Tokyo
TEL.03-5568-7111
Piaget
Piaget, with its motto of "always making things better than necessary," has brought numerous innovations to the watch industry through pioneering craftsmanship. In 2024, the company celebrates its 150th anniversary with the announcement of the Altiplano Ultimate Concept Tourbillon, a watch with a case thickness of just 2mm. The event will also feature "Deco Palace" (palace decoration).
The brand has developed its own "Deco Palace" (Palace Decoration) to further enhance the brilliance of its creations, and at the event, they will be presenting creations decorated with this design. These creations will not just be on display, but will be available for users to touch and feel. There will also be an immersive workshop where visitors can experience the world of Piaget's gold decorations.
[Piaget Ginza Flagship Store]
7-8-5 Ginza, Chuo-ku, Tokyo
TEL.03-3569-0160
Roger Dubuis
Founded in 1995, Roger Dubuis currently operates under the motto "Hyperhorology™." True to this motto, the brand offers many products that demonstrate "hyper" and advanced watchmaking techniques in both their mechanisms and designs, establishing a unique and special positioning that sets it apart from other companies. At the same time, it is also noteworthy that the brand values traditional styles, as evidenced by the fact that many of its products have been awarded the Hallmark of Geneva.
At the event, users will be able to experience the Geneva Seal workshop while enjoying champagne and other drinks, so there's no reason not to go.
[Roger Dubuis Ginza Boutique]
6-7-19 Ginza, Chuo-ku, Tokyo
TEL.03-5537-5317
Vacheron Constantin
Vacheron Constantin will celebrate its 270th anniversary in 2025. Throughout its long history, the brand has continued to manufacture watches without interruption, preserving and evolving its unique style and techniques. The technical capabilities cultivated over its long history are fully demonstrated in high-end series such as the "Métiers d'Art" collection and the bespoke division "Les Cabinotiers."
Of course, even the collections other than those mentioned above, even the basic three-hand models, are of high quality in every detail, such as the polished case, movement finish, and dial paint, demonstrating the maison's pride. Despite being a long-established brand, the brand is constantly evolving, having been one of the first to enter the luxury sports watch market with the "222" and "Overseas" series.
This is proof that the brand philosophy, "Do the best you can, or at least try to do so," which originated in a letter from François Constantin to Jacques-Barthélémy Vacheron, is still alive today.
Vacheron Constantin is the only participating brand to hold the event in two boutiques.
At SALON 1755 Ginza, located along Chuo-dori, you can try your hand at a puzzle-solving game commemorating the 270th anniversary, while at the Ginza flagship store, located close to the 4th-Chome intersection in the heart of Ginza, you can enjoy a lecture on watches by a watchmaker along with a cocktail.
[Vacheron Constantin SALON 1755 Ginza]
7-8-8 Ginza, Chuo-ku, Tokyo
TEL.03-3569-1755
[Vacheron Constantin Ginza Flagship Store]
4-3-9 Ginza, Chuo-ku, Tokyo
TEL.03-6862-1755
