Since its founding in 1906, Van Cleef & Arpels has looked to nature as an endless source of inspiration. Every year, the Maison celebrates the arrival of spring, which brings with it the renewal of life, and its symbolic flowers. Following on from last year, the Maison will collaborate with French artist Alexandre Benjamin Nave, and together with the Otemachi, Marunouchi, and Yurakucho Area Management Association (Ligare), an NPO active in the Otemachi, Marunouchi, and Yurakucho districts, to host an event that will transform Marunouchi Nakadori, located in the heart of Tokyo, into an immersive space filled with vibrant flowers.
Event overview
This year, the lovable creatures of nature, Fauna & Flora (animals and plants), will take center stage in this enchanting festival celebrating the arrival of a special season, which will run from Wednesday, April 16th to Sunday, May 11th, set in Marunouchi Nakadori Street in Marunouchi, Tokyo's historic and cultural center. Brought to life by the new colors created by Nave, the imaginary garden will be fitted out with benches and swings for passersby to relax on, a flower-adorned bridge spanning the pond, and birds resting in the fountain. Flowers will also bloom in abundance in a small outdoor library, and new stories will be woven from the conversations of the people who gather there.
During the event, hands-on workshops will be held to celebrate the arrival of spring with the Maison through a variety of activities, including making windmills and masks, origami, and coloring. A limited-time pop-up boutique will also be set up, providing a space where visitors can experience the love and respect for nature that the Maison conveys through its work. Furthermore, a special program will be held by the "Ecole Jewellery and Jewelry Arts School," which the Maison is committed to as part of its cultural activities. Come join us in celebrating the arrival of spring in 2025 with this dreamy celebration brought to you by Van Cleef & Arpels and Alexandre Benjamin Nave.
Spring is Blooming in Marunouchi with Alexandre Benjamin Nave
Period: Wednesday, April 16th to Sunday, May 11th, 2025
Location: Marunouchi Nakadori (Special Ward Road No. 114)
Block 1: Maru Building, Yusen Building, Mitsubishi Corporation Building
Block 2: In front of Marunouchi 2-chome Building and Marunouchi Nakadori Building
Block 3: In front of Marunouchi Park Building and Meiji Yasuda Life Insurance Building
Organized by: Marunouchi Street Park 2025 Executive Committee
(Member organization: Non-profit organization OMY Area Management Association (Regale)
Otemachi, Marunouchi, Yurakucho District Urban Development Council (General Incorporated Association)/Mitsubishi Estate Co., Ltd.
Sponsored by: Van Cleef & Arpels
Sponsored by: Chiyoda Ward, Tokyo
Planning cooperation: Mitsubishi Estate Property Management Co., Ltd.
Details of various workshops and programs
Information will be provided on the official Van Cleef & Arpels website.
https://www.vancleefarpels.com/jp/ja/the-maison/newsroom/spring-is-blooming-in-marunouchi-2025.html
Van Cleef & Arpels Official LINE Account
During the event, visitors can enjoy a mini-adventure as they search for birds resting their wings here and there along Marunouchi Nakadori Street, and discover the stories of the Maison. Those who collect all three stories on the official LINE account will receive a special surprise filled with the joy of spring.
Limited-time pop-up boutique details
Period: Wednesday, April 16th, 2025 to Tuesday, May 6th, 2025
Venue: Maru Cube, 1st floor, Maru Building, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business hours: 11: 00 ~ 19: 00
* Business hours are subject to change.
For more information, please visit the official Marucube website.
*Please note that admission may be restricted depending on the level of congestion.
Alexandre Benjamin Nave's Wish
We hope that visitors will experience a new perspective on the usual scenery, be captivated by the flower-adorned canopy in the enchanting forest, and spend time reading, taking photos, enjoying conversation, or playing with children around the imaginary fountain. We hope to offer a poetic, dreamy journey among the trees in Marunouchi.
About Van Cleef & Arpels
Following the marriage of Alfred Van Cleef and Estelle Arpels in 1895, Van Cleef & Arpels was founded in 1906 at 22 Place Vendôme in Paris. Over the next century, the company has established itself around the world as a high jewelry maison distinguished by its excellence and creativity, producing unique and poetic pieces such as the Mystery Set technique, minaudières, zip necklaces, and Alhambra motifs.
The Maison's jewellery and watches are created with the savoir-faire of its exclusive artisans, known as the "golden hands," and feature a special, evocative gemstone (Pierre de Caractère). Drawing inspiration from the worlds of nature, couture, dance and fantasy, the Maison continues to paint a world of timeless beauty and harmony.
