Oris, an independent watch brand that combines tradition and innovation, has announced a brand refresh. The new brand colors reflect a new purpose: "Make People Smile." The two colors, peach rose and green, vividly embody Oris's spirituality and future-oriented approach. The refreshed visual identity is also reflected in the new Big Crown 2025 model, and demonstrates Oris's watchmaking philosophy and determination to move forward to the next stage.
Automatic winding (Cal. Oris 403). 28,800 vibrations per hour. Power reserve approximately 120 hours. SS case (diameter 40 mm, thickness 12.3 mm). 50m water resistant. 649,000 yen (tax included)
The future of Oris is coloured in peach rose and green. The philosophy behind the Big Crown 2025 model
Oris has announced a brand renewal. Since its founding, the company's mission has been to bring joy to people through mechanical watches. This renewal has led to the company's desire to evolve with the times while maintaining its independent spirit. The new brand purpose is "Make People Smile." This is not just a slogan, but a philosophy that underpins all of Oris' activities and forms the foundation of its watchmaking.
(Bracelet model) Reference 01 403 7799 4068-07 8 20 06
(Leather strap model) Reference 01 403 7799 4068-07 6 20 11FC
Automatic winding (Cal. Oris 403). 28,800 vibrations per hour. Power reserve approximately 120 hours. SS case (diameter 40 mm, thickness 12.3 mm). 50m water resistant. Bracelet model: 649,000 yen (tax included), leather strap model: 616,000 yen.
Oris has grown alongside the rich natural environment of Hölstein, Switzerland, where its headquarters are located, and has delivered timepieces that are a part of everyday life and bring discovery and joy to their users. As if to embody this spirit, two new brand colors have been adopted for the brand renewal.
The first is peach rose, inspired by Hölstein's nature and sunsets, and visually represents the warmth, friendliness and humanity that Oris values. The second is green, symbolising the Hölstein forest and reflecting Oris's proactive commitment to environmental conservation.
Rolf Studer, co-owner of Oris SA, said:
"The brand renewal gave us the opportunity to re-examine what kind of brand Oris should be. Our purpose is to make people smile through mechanical watches. It is a privilege to be a brand that can convey such a message in today's unpredictable and complex world. We believe that the new brand colors will convey Oris' strong, positive attitude and our sincere commitment to watchmaking, which is our strength."
Automatic movement (Cal. Oris 754). 26 jewels. 28,800 vph. Power reserve approximately 41 hours. Stainless steel case (diameter 40mm, thickness 12mm). Water resistant to 50m. Price: 341,000 yen (tax included).
The renewed brand image will also be reflected in the products. In conjunction with this announcement, Oris unveiled the 2025 model of the Big Crown, which is the brand's symbol. This model, incorporating the new brand colors, is characterized by a design that evokes warmth, discovery, and joy. More than just a change in appearance, it is a watch that embodies Oris' brand philosophy.
Oris will continue to take pride in its status as an independent brand and aim to bring smiles to people all over the world through its innovative watchmaking.
