Internet-famous cat Choupette and one of luxury's most unusual watch brands, Hublot, have teamed up in an unexpected collaboration. The Swiss watch brand has enlisted fashion's beloved feline to celebrate the 20th anniversary of its iconic Big Bang collection.
Hublot teams up with Choupette, the world's most famous cat
Luxury watch brand Hublot has teamed up with Choupette, arguably the world's most famous cat, to celebrate the 20th anniversary of the Big Bang collection.
Known for rewriting the rules of luxury, Hublot stands in stark contrast to staid design. Its bold product designs challenge the status quo in watchmaking, and the people who wear Hublot watches are not afraid to stand out either. Twenty years ago, the Big Bang collection revolutionized the watch industry by combining unconventional materials and defying traditional conventions in the category. Hublot and its Big Bang have always created a sensation, and they continue to pursue innovation, boldness, and playfulness.
With numerous world firsts and genre-defying feats, the Big Bang is sure to go down in history as an iconic watch of the 21st century and a beacon of creativity in a field often bound by history and tradition.
Hublot's new tagline: "Own It"
With this campaign, Hublot launches its new tagline, "Own It," a statement of uncompromising spirit that inspires bold and forthright action. The slogan perfectly embodies Hublot's authentic, bold and controversial spirit. To embody this bold attitude, Hublot has tapped the one and only Choupette. A charismatic figure distinguished by his luxury lifestyle and unpretentious personality, Choupette brings his presence to the campaign, a bold expression of confidence and individuality.
Photographed by the renowned photographer Carlijn Jacobs, the campaign combines striking high fashion imagery with meme-inspired content, as Hublot challenges new expressions of luxury on social media through storytelling, playfulness and unpredictability.
The campaign began on May 1st, and features Choupette wearing the Big Bang 20th Anniversary Red Magic on TikTok and Instagram. The Big Bang Tourbillon Automatic Yellow Neon SAXEM is worn by a chic and mysterious woman in a faux fur coat, while the Big Bang 20th Anniversary Titanium Ceramic is worn by a powerful athlete working out confidently in the gym.
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