Breguet to hold 250th anniversary exhibition "Les Tiroirs du Temps" at Isetan Shinjuku

NEWS News
2025.07.12

The year 2025 marks the 250th anniversary of the founding of Abraham-Louis Breguet's workshop on the Île de la Cité in Paris, France, in 1775. To commemorate this milestone, Breguet will hold an exhibition titled "Les Tiroirs du Temps - The Drawer of Time" at the Isetan Shinjuku store in Tokyo from July 16th (Tue) to 22nd (Tue). The exhibition will allow visitors to experience the excellence the company has cultivated throughout its long history, and will also feature the 250th anniversary models released this year.


Breguet celebrates its 250th anniversary with "Les Tiroirs du Temps"

Breguet's history began in 1775 when Abraham-Louis Breguet opened a watch workshop on the Île de la Cité in Paris, France. The company, which inherits the innovative and technical legacy of the watchmaker who is said to have "advanced the history of watches by two centuries," will celebrate its 250th anniversary in 2025 by hosting an exhibition titled "Les Tiroirs du Temps - The Drawers of Time" at The Stage on the first floor of the main building of Isetan Shinjuku in Tokyo. The exhibition will highlight the brand's heritage and promote the excellence it has cultivated over its long history.

Les Tiroirs du Temps - Drawer of Time -
Date and time: July 16nd (Wednesday) - July 22th (Tuesday) 10:00-20:00
Location: Isetan Shinjuku Main Building 1st Floor The Stage
Address: Shinjuku X, Shinjuku-ku, Tokyo 3-14-1
For inquiries, please contact: Isetan Shinjuku Store, Main Building 5th Floor, Watches/Breguet, Tel. 03-3352-1111 (main number)

An image of the exhibition space to be held at The Stage.

A look back at the brand's history and the unveiling of rare new models

The exhibition pays tribute to Breguet's visionary ideas, the people who brought them to life, and those who continue to write the future of watchmaking. Each drawer represents a question posed by Abraham-Louis Breguet and other watchmakers, and represents a technical and philosophical challenge in the history of watchmaking.

At the venue, visitors can look back on the brand's history and also see the 250th anniversary model that the company announced in April of this year. In particular, the Classic Tourbillon Sideral 7255, the company's first watch equipped with a flying tourbillon, which was just released on June 26th, will be unveiled in Japan for the first time, making it a must-see for watch enthusiasts.

Breguet Classic Tourbillon Sideral 7255

Breguet "Classic Tourbillon Sideral 7255" Ref. 7255BH/2Y/9VU
The aventurine enamel dial, featuring Breguet's new techniques, and the flying tourbillon at the 6 o'clock position are captivating. "Sidéral" is a word associated with outer space, and the name is based on the product concept of "linking it to the world of stars, the precision of celestial motion, and time measurement based on the fixed positions of stars rather than the sun, suggesting a more rigorous concept of time that is connected to the universe and its laws." Manual-winding (Cal. 187M1). 23 jewels. 18,000 vph. Power reserve of approximately 50 hours. 18K Breguet gold case (38mm diameter, 10.2mm thick). Water resistant to 3 bar. Limited to 50 pieces worldwide. Price: 31,042,000 yen (tax included).

In addition to the commemorative model, a new "Classic" collection will also be available, with advance orders available at Isetan Shinjuku.

Breguet 5177

Also worth noting is the "Classic 5177," which is available for pre-order at the Isetan Shinjuku store. It is crafted in 18K rose gold with a black Grand Feu enamel dial.

Why not take this opportunity to experience Breguet's 250-year history and the brand's excellence that has been cultivated over that long history?



Contact information: Isetan Shinjuku Store, Main Building 5th Floor, Watches/Breguet, Tel. 03-3352-1111 (main number)


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