Bell & Ross' new professional line, the BR-X3, combines utility and aesthetics.

NEWS News
2025.09.25

Bell & Ross has announced two new models. The BR-X3 Black Titanium, made from lightweight titanium, has a strong tool-like feel, while the BR-X3 Blue Steel features a modern, lustrous blue dial. Despite their contrasting designs, both models are equipped with a Kenissi automatic movement and come with a five-year international warranty.

Bell & Ross BR-X3


Bell & Ross releases two new models of the "BR-X3"

 Bell & Ross has released two new BR-X3 watches. They feature automatic movements developed by Kenissi for Bell & Ross and come with a five-year international warranty.

Bell & Ross BR-X3

Bell & Ross BR-X3 Black Titanium Ref. BRX3R-BL-TI/SRB
Automatic movement (Cal. BR-CAL. 323). 28 jewels. 28,800 vph. Power reserve approximately 70 hours. Ti case (diameter 41 mm, thickness 13.30 mm). Water resistant to 100 m. Price: 1,243,000 yen (tax included).

Bell & Ross BR-X3

Bell & Ross BR-X3 Blue Steel Ref.BRX3R-BLU-ST/SRB
Automatic movement (Cal. BR-CAL. 323). 28 jewels. 28,800 vph. Power reserve approximately 70 hours. Stainless steel case (diameter 41 mm, thickness 13.30 mm). Water resistant to 100 m. Price: 1,056,000 yen (tax included).

 This is a professional line created by Bell & Ross for users who "appreciate exceptional timepieces and distinctive contemporary timepieces." The collection name bears the letter "X," a familiar symbol of performance and modernity for the company, and is also used as a code name for special projects in fields such as aerospace. Continuing the legacy of the "BR-X5," this collection more clearly highlights the functionality of the "BR-03."

A lightweight model that maintains the durability of Bell & Ross.

 As its name suggests, the BR-X3 Black Titanium features a case made entirely of Grade 2 titanium. Long used in the aerospace and motorsports industries, this material boasts an excellent strength-to-weight ratio, weighing approximately two-thirds less than stainless steel, and is also highly resistant to corrosion, making it increasingly popular in wristwatches these days. Its light weight ensures a comfortable fit for a wide range of users. At the same time, the breathable and lightweight perforated black rubber strap further enhances the wearer's comfort.

Bell & Ross BR-X3

The case has a multi-layer structure, which not only maintains durability but also allows for three-dimensional shaping.

 The case structure is also distinctive. This model's case is a multi-layer structure made up of multiple parts and materials. Two titanium plates firmly secure all components to maintain durability, while the black rubber strap creates the visual effect of penetrating the case, with parts including the black DLC-coated crown guard sandwiched between the plates. It's also worth noting that the screws on the four corners of the plate not only serve functional purposes but also add a design accent.

Bell & Ross BR-X3

The microblasted grade 2 titanium case exudes a strong tool-like feel, emphasizing the professional character of the BR-X3.

 The dial features an X-shaped design, symbolizing the collection's name. A matte gray frame surrounds the date disc at 3 o'clock and the power reserve indicator at 9 o'clock. Applied indices are embedded into a wide flange with a 60-minute scale. The indices and hands are coated with Super-LumiNova, allowing you to read the time day or night.

A modern stainless steel model with a sunray-finished blue dial.

 Another new model, the BR-X3 Blue Steel, features a stainless steel case with a silver-tone case that combines hairline and polished finishes and a sunray-finish blue dial, creating a modern look.

Bell & Ross BR-X3

Another new model with a blue dial uses a stainless steel case. The hairline and polished finish on the case makes it shine in the light, giving it a different feel from the titanium model.

 The dial frame also has a striking metallic texture, with polished edges and a micro-blasted top surface, emphasizing the meticulous craftsmanship.

Bell & Ross BR-X3

The applied indexes and hands of this watch are coated with white Super-LumiNova, ensuring visibility in dark places.

 The blue ring around the bezel and the decorative pillars at the corners of the case are made of anodized blue aluminum. This finish and material are reminiscent of the flight suits worn by the crew of Apollo 11, the NASA mission that landed on the moon. The blue rubber strap also matches these details.

Equipped with a movement jointly developed with Kenissi

Cal.BR-CAL.323

The movement can be seen through the transparent back.

 Both new models are equipped with the automatic movement, Cal. BR-CAL. 323, developed by Kenissi for Bell & Ross. This movement, which is also used in the BR-X5, offers a power reserve of approximately 70 hours and COSC-certified accuracy, making it highly practical.


Contact info: Bell & Ross Ginza Boutique Tel. 03-6264-3989


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