Breitling Launches New Lady Premier Collection Inspired by its 1940s Archives

NEWS News
2025.10.15

Breitling has announced the Lady Premier, a modern reinterpretation of the Premier Fantasy, originally produced in the 1940s. While retaining the original case shape, the new series has been given a "modern retro" style by updating the exterior curves, finish, and color tone. The lineup consists of a 36mm case model with a mechanical movement and a 32mm case model with a quartz movement.

Breitling Lady Premier


A reinterpretation of elegance that captivates with form and color

 Breitling has announced a new series, the Lady Premier, whose design is inspired by its archives from the 1940s.

Breitling Lady Premier

Breitling Lady Premier Automatic 36, Ref. A10310121Q1P1
Automatic winding (Cal. 10). 25,200 vph. Power reserve approximately 42 hours. Stainless steel case (diameter 36 mm, thickness 9.9 mm). Water resistant to 10 bar. Price: 1,485,000 yen (tax included).

 While inheriting the dignity of the "Premier" model that debuted in the 1940s, this model features its own design codes, such as an oval case, a gradient-finish alligator strap, and a silky, shimmering dial. The name is a nod to classic names that echo Breitling's historic women's collections, such as the "Lady-J" and "Wings Lady" from the 1980s.

Breitling Lady Premier

Breitling "Lady Premier Automatic 36" Ref. R10310121Q1P1
Automatic winding (Cal. 10). 28,800 vph. Power reserve approximately 42 hours. 18KRG case (diameter 36mm, thickness 9.9mm). Water resistant to 10 bar. Price: 2,057,000 yen (tax included).
 Breitling Lady Premier
 Breitling Lady Premier
Breitling Lady Premier Automatic 36, Ref. A10310671L1P1 (left) and Ref. A10310671M1P1 (right)
Automatic winding (Cal. 10). 28,800 vph. Power reserve approximately 42 hours. Stainless steel case (diameter 36mm, thickness 9.9mm). Water resistant to 10 bar. 1,111,000 yen each (tax included).

 The design features an oval case and avant-garde lug shape, reminiscent of the Premier Fantasy that inspired it. The colorful dial features a satin soleil finish on the center and periphery, and a circular brushed finish around the indexes, creating visual depth. Some models are set with lab-grown diamonds from the lugs to the bezel, further elegance-enhancing the sculptural case form.

Breitling Lady Premier

As part of the brand's "commitment to a better future," the materials used are responsibly sourced gold and traceable lab-grown diamonds.

 The lineup is available in two case sizes: 36mm and 32mm. The 36mm model is equipped with an automatic movement and features a colorful dial such as aubergine or sage, paired with an alligator strap in a matching color. The case is available in stainless steel or 18K red gold.

 Breitling Lady Premier
 Breitling Lady Premier
Breitling Lady Premier 32, Ref. A77330121A2A1 (left) and Ref. A77330671B1A1 (right)
Quartz movement (SuperQuartz™ Cal. 77). Stainless steel case (diameter 32mm, thickness 8.9mm). Water resistant to 10 bar. 891,000 yen each (tax included).

Breitling Lady Premier

Breitling "Lady Premier 32" Ref.A77330671C1A1
Quartz (SuperQuartz™ Cal. 77). Stainless steel case (diameter 32mm, thickness 8.9mm). Water resistant to 10 bar. Price: 594,000 yen (tax included).

 The 32mm model, meanwhile, is powered by a COSC-certified chronometer SuperQuartz™ movement and is available with a choice of mother-of-pearl, black, or ink blue dials, paired with a new, elegant and sporty V-pattern chevron bracelet.

Breitling Lady Premier

The campaign visuals, featuring models Megan Roach and Shahed Elnakhlawi and surfer Mason Barnes, vividly capture the feminine spontaneity and style embodied by Lady Premiere.

Contact info: Breitling Japan Tel. 0120-105-707


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