Bell & Ross unveils the BR-X3 Night Vision watch, inspired by aircraft head-up displays

NEWS News
2025.10.24

Bell & Ross has announced the BR-X3 Night Vision, which uses a case made of LUM-CAMO, a high-performance composite material that combines carbon fiber and luminescent materials, to resemble the head-up displays found on cutting-edge aircraft. The BR-X3 is positioned as part of a collection that pushes the iconic BR-03 to a new dimension, with a challenging finish that makes extensive use of luminescent materials. This model is limited to 250 pieces worldwide.

Bell & Ross BR-X3 Night Vision

The head-up display, which inspired this work, is an instrument that displays information important for piloting an aircraft, such as aircraft attitude, altitude, speed, and target point, superimposed on the scenery. Night vision refers to a device that amplifies visible light or captures and visualizes irradiated infrared light.


The latest model of the "BR-X3" has arrived, taking on a new dimension

 Bell & Ross has announced the BR-X3 Night Vision, the second chapter in the BR-X3 series, which takes the iconic BR-03 to a new level. Inspired by the head-up display (HUD) systems found on cutting-edge aircraft, the BR-X2 Night Vision builds on Bell & Ross's history of drawing inspiration from aviation instruments, and features a glow-in-the-dark green color to represent night vision.

Bell & Ross BR-X3 Night Vision

Bell & Ross BR-X3 Night Vision Watch, Ref. BRX3R-GN-CA/SRB
Automatic movement (Cal. BR-CAL. 323). 28 jewels. 28,800 vph. Power reserve approximately 70 hours. LUM-CAMO x Ti case (41mm wide, 13.30mm thick). Water resistant to 100m. Limited to 250 pieces worldwide. Price: 2,057,000 yen (tax included).

The case glows thanks to the high-performance composite material "LUM-CAMO"

 The BR-X3 was released in black titanium and blue steel models, and this model follows on from those. The case measures 41mm and features a multi-layered structure to ensure robustness. The top and bottom plates are made of LUM-CAMO, a high-performance composite material that combines carbon fiber and luminescent materials. In the dark, the watch glows green with a gray base, revealing the distinctive carbon texture. The middle case is made of titanium with a black PVD coating, achieving both lightness and durability. The four corners of the middle case are also coated with luminous paint, creating an impressive glowing design.

Bell & Ross BR-X3 Night Vision

The high-performance composite material "LUM-CAMO," which combines carbon fiber and luminescent materials, is characterized by its luminescence while showing the texture of carbon fiber. Furthermore, the movement and other mechanisms can be seen through the cutout pattern on the dial, creating a sense of depth.

A design that incorporates an aircraft HUD system into the dial

 The green luminescence of this watch comes from the instrument that inspired it. This motif is the aircraft HUD system known among fighter pilots as the "Corrimateur Tête Auto (CTH)." The dial strongly reflects this design. The dial of this watch is composed of an "X"-shaped structure with green accents and is a multi-layered skeleton design. The dial is also made of smoked glass, allowing the movement to be seen through it.

 The dial features a cutout pattern made of luminous material, improving visibility in dark places and creating a three-dimensional look. The crystal is made of green sapphire crystal, adding a sense of unity to the overall design and a futuristic impression. In addition to the distinctive luminescence of the case, the dial incorporates the design of a HUD display, and the added sense of depth creates an immersive finish, which can be said to be a major feature of this watch.

Contact info: Bell & Ross Ginza Boutique Tel. 03-6264-3989


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