Louis Erard has announced the "2340 x Astro Boy" model, their first collaboration with pop culture. This model expresses the worldview and message of the globally acclaimed work "Astro Boy." To enhance the quality of the design, Louis Erard has obtained the rights to use original illustrations from Tezuka Productions.
Louis Erard Announces Collaboration Model with Astro Boy
To coincide with the debut of its new sports collection, the 2340, Louis Erard has announced the collaboration model with Astro Boy, the 2340 x Astro Boy. This is Louis Erard's first collaboration with pop culture, and the watch is deeply resonant with the message of Astro Boy, expressing its worldview on the dial.
Automatic movement (Cal. SW300-1). 25 jewels. 28,800 vph. Power reserve approximately 56 hours. Titanium and stainless steel case (40mm diameter). Water resistant to 5 bar. Limited to 178 pieces worldwide. Price: 1,056,000 yen (tax included).
The Louis Erard 2340 is the brand's first collection to feature an integrated bracelet, and its name comes from the postcode of Le Noirmont, where the brand is based. The regular model features a contrast between the straight, edgy case and bracelet and the softly textured dial. Louis Erard has positioned the Noirmont and 2340 as its two core collections, and their sporty styling will likely create a new side to the brand.
The limited edition model announced this time is a collaboration with the pop culture legend "Astro Boy." The black dial features a three-dimensional image of Astro Boy flying through the sky. A "future city" is engraved in the background, along with the brand, "one of the largest robots in history."
Louis Erard chose "Astro Boy" as the theme for his first collaboration with pop culture because "Astro Boy" is more than just a tale of heroic exploits. With its pop visuals and a future setting where robots are at their core, it also addresses themes of coexistence, empathy, and resistance to discrimination between humans, machines, and everything in between. "Astro Boy" has influenced not only subsequent works but also the fields of robotics and AI, making it a work that transcends the boundaries of pop culture.
To depict this important motif of Astro Boy, Louis Erard partnered with Tezuka Productions and obtained the rights to use the original illustrations to create this watch. To highlight this design, the dial is free of indices and the brand logo. The color scheme is based on black, with only Astro Boy colored, creating the impression that he has jumped out of the world of monochrome manga and anime. This special, message-filled watch will be limited to 178 pieces worldwide.
