Bvlgari has grandly opened its new boutique, "Bvlgari Omotesando," at Oak Omotesando in Tokyo's Omotesando district. The new boutique, a new landmark that pays tribute to modern Rome, incorporates designs from iconic collections such as "Serpenti" and "Diva's Dream" into its design concept.
New Bulgari boutique opens in Omotesando
On November 22, 2025, Bulgari opened a new boutique, Bulgari Omotesando, in Omotesando, Tokyo.
Automatic movement (Cal. BVS100 Lady Solotempo). 28 jewels. Power reserve approximately 50 hours. 18K Yellow Gold case (34mm diameter). Water resistant to 30m. Price: 5,863,000 yen (tax included).
The design concept of this boutique reflects the design of the brand's representative collection. The store's facade features the "Diva's Dream" fan-shaped motif, inspired by the floor mosaics of the Baths of Caracalla in Rome. The gold-dyed geometric pattern catches the eye of passersby.
Automatic winding. 28,800 vph. Power reserve approximately 42 hours. Stainless steel x 18KPG case (33mm diameter). Water resistant to 50m. Limited to 80 pieces worldwide. Price: 3,498,000 yen (tax included).
The first floor has a marble floor and a circular sculptural travertine counter made by Italian artisans in the center. A Murano glass chandelier made by Venini, modeled after the brand's iconic "Serpenti," hangs from the ceiling. Octagonal showcases reminiscent of "Octo" are used to display products, with a silk background evoking a Roman sunset.
Automatic movement (Cal. BVL138). 31 jewels. 21,600 vph. Power reserve approximately 60 hours. 18K yellow gold case (40mm diameter). Water resistant to 100m. Price: 6,908,000 yen (tax included).
The second floor is the VIP lounge. This space, inspired by the sunlight that envelops Rome, is filled with the colorful "Diva's Dream" high jewelry. The interior features soft, Italian-designed furniture and silk cushions, allowing guests to fully experience the brand's tradition and hospitality.
Nappa leather x crystal. W19 x H11 x D5.5cm. 1,078,000 yen (tax included).
In addition, artworks carefully selected for this boutique are also installed inside the store, adding a unique touch of color. An art panel inspired by a heritage brooch from the 1970s delicately depicts Mount Fuji, a symbol of Japan, demonstrating the resonance between Bulgari's bold creations and Japanese culture. Furthermore, Bulgari's archive sketches from the 1950s are also on display, conveying the creative process of that time to the present day.
Store details
Store name: Bvlgari Omotesando
Address: Oak Omotesando, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo
Telephone number: 03-3409-0020
Hours: 11: 00 ~ 20: 00
