Swiss brand Singer Reimagined makes full-scale entry into the Japanese market, with a wide range of chronographs on offer

Singer Reimagin, an independent Swiss watch brand, is making a full-scale entry into the Japanese market. Its partner is Office Mugino, which handles the Japanese expansion of brands such as Gerald Charles, HYT, and Eberhard. Singer Reimagin's concept is to create a new measurement experience by combining design, engineering, and modernity, and by rethinking the functions and displays of chronographs, and its design is characterized by a neo-vintage style derived from motorsports.

Swiss independent watch brand Singer Reimagined launches into the Japanese market

　Singer Reimagin, an independent Swiss watch brand, has signed a contract with Office Mugino as its partner in the Japanese market, marking the start of full-scale expansion into Japan. This expansion into Japan is the result of a series of ongoing discussions that began approximately five years ago when Singer Reimagin CEO Marco Borraccino and Office Mugino representative Go Mugino first met.

　The two parties exchanged opinions repeatedly about Singer Reimagined's brand philosophy, product ideas, and the potential of independent watches in the Japanese market, and reached an agreement to launch the brand in Japan at a time when its product range and global reputation had matured.

Features of Singer Reimagined

　Singer Reimagined is a watch brand born in 2015 from the meeting of Italian watch designer Marco Borraccino and Rob Dickinson, founder of Singer Vehicle Design, known for his "restomod" style of restoring and modifying Porsche 911s.

　The concept is to create a new measurement experience by fusing design, engineering, and modernity and rethinking the functions and display of chronographs. Based on the three keywords "Reimagined," "Restored," and "Reborn," the watch has raised its profile within the context of independent Swiss watch brands, paying homage to existing classics while reinterpreting them in a modern way. The movement development was handled by Agenor, led by Jean-Marc Wiederrecht, and is characterized by the application of advanced technology not only in concept and design but also in mechanical aspects.

　The main collections of Singer Reimagined are as follows:

Track 1

　The Track 1, the core of the collection, is a mechanical chronograph that integrates the hours, minutes, and seconds related to elapsed time in the center of the dial. It is equipped with the Cal. AgenGraphe 6361, a proprietary movement that took 10 years to develop. The combination of a neo-vintage design derived from motorsports and advanced materials makes it a watch that symbolizes the brand.

Fly Track

The Flytrack is a chronograph specializing in measuring one minute, equipped with a mechanism that allows the central second hand to be instantly reset to zero and restarted with a single push. Available in variations with scales for different purposes, such as pulsometer, tachymeter, and telemeter, it is designed as a watch that allows you to enjoy the act of measuring time instantly at the moment you need it.

1969

The "1969" collection pays homage to 1969, the iconic year for the birth of the automatic chronograph, and was designed with the concept of "watches that look like they existed in 1969." The "1969 Chronograph" embodies Singer's philosophy of a central chronograph and 60-hour measurement in a 40mm case. The "1969 Timer" features a three-hand configuration but is equipped with a flyback zero reset mechanism. Both collections feature a style that combines classic design with modern design.

Dive Track

　The latest model, "Dive Track," is a mechanical diver's chronograph with a central 24-hour display. Its design allows it to manage multiple diving-related timekeeping functions, such as dive time, surface interval time, and waiting time until re-dive, all in one watch. It also boasts high water resistance and the functionality of a professional tool.