Chanel has announced that singer-songwriter Gracie Abrams has joined the brand as the new muse for its fine jewelry collection, "Coco Crush." Gracie Abrams is one of the most notable artists of her generation, garnering popularity for her intimate and authentic style. The new campaign premieres on January 13th.
She began her career in 2019 and debuted with the song "Minor." She was nominated for a Grammy Award in 2024 and 2025, and has also won awards at the American Music Awards. The model worn in the key visual is the "Coco Crush Suppress Choker Quilted Motif Beige Gold" Ref. J13717.
Gracie Abrams is the new muse for "Coco Crush"
Chanel has announced that Gracie Abrams, the Grammy-nominated singer-songwriter and ambassador for the house, has joined the ranks as the new muse for its Coco Crush fine jewelry collection.
Since her debut in 2019, she has become one of the most notable artists of her generation, building her popularity in the pop scene with her intimate and authentic style. The new campaign, with the keyword "Some Encounters You Wear Forever," was released on January 13th.
Coco Crush is a jewelry collection inspired by the quilting motif that has been a symbol of the Maison since 1955. The surface of each item is textured to resemble the stitching of quilting, and is characterized by a combination of the metallic shine of 18K gold and a texture reminiscent of softness.
In the newly released key visual, Gracie Abrams is seen wearing the "Coco Crush Suppressant Choker Quilted Motif Beige Gold" Ref. J13717.
