Actor and artist Kento Nakajima, also known as "Kenty," appointed as Bulgari's ambassador

On January 9, 2026, Bvlgari announced that actor and artist Kento Nakajima has been appointed as the brand's ambassador. To celebrate his joining the family, the brand's official Instagram posted images of Nakajima wearing the iconic Bvlgari Bvlgari watch and various B.zero1 jewelry.

Nakajima Kento joins the Bvlgari family

　Bvlgari has announced the appointment of Kento Nakajima as its new ambassador. Nakajima, who is active as an actor and solo singer, has a history of deepening his friendship with Bvlgari through numerous projects. Bvlgari highly values ​​Nakajima's clear vision and unwavering determination to achieve it, and has therefore welcomed him into the family.

　Upon taking up his new position, Nakajima Kento commented as follows about his involvement with the brand:

"I am Nakajima Kento, and I have been appointed as an ambassador. I am very happy that after the bond we have built over the past few years and the loving times we have spent together, I have been welcomed into the family. I have been wearing Bulgari jewelry for about 12 years, and a Save the Children ring has been a favorite of mine. Wearing it on stage and elsewhere has helped bring out my charm. When I was living in Rome, Italy, to film the foreign TV drama Concordia, I spent my time walking around the city memorizing the script. I still remember stopping in my tracks, gazing in admiration at the sight of the Bulgari Condotti flagship store, which exudes an overwhelming presence. From now on, as an ambassador, I will convey the charm of Bulgari to Japan and the world through my own unique style of expression, and I hope to make the eyes of many people shine like a jewel."

　In the inauguration visual released, Nakajima Kento can be seen wearing various B.zero1 jewelry made from 18K pink gold, as well as the iconic Bulgari Bulgari watch made from the same material.