Bvlgari has released six new pieces of jewelry in 18K yellow or white gold from its Serpenti Viper jewelry collection, which uses a snake motif. The lineup consists of necklaces and earrings with a versatile design that offers a modern, geometric interpretation of snake scales. In addition, new campaign visuals featuring global ambassadors have also been released.
A new interpretation of the Serpenti
Bulgari has announced six new pieces of jewelry from its Serpenti Viper collection, which incorporates snake designs.
18KYG. 1,408,000 yen (tax included).
Modern necklace. 18KYG. 5,764,000 yen (tax included).
18KYG. 1,408,000 yen (tax included).
The Serpenti has been a symbol of Bulgari since its introduction in 1948. The new Serpenti collection features an updated scale motif with a more contemporary look. Each piece is handcrafted by artisans to create a modular structure that makes it comfortable to wear, like a second skin.
The lineup consists of six necklaces and earrings in 18K yellow or white gold. The collection includes a pendant with a miniature snake entwined around a chain, a necklace featuring a boldly circular snake, and drop earrings that express the rhythmic movement of a snake. The white gold model in particular is lavishly set with pavé diamonds, giving it an even more dazzling finish.
18KWG. 3,102,000 yen (tax included).
18KWG. 88 yen (tax included).
18KWG. 3,102,000 yen (tax included).
New campaign featuring global ambassadors
To coincide with the launch of this new collection, new campaign visuals have been released, starting in January 2026. The campaign, which has the themes of "transformation" and "regeneration," features two of Bulgari's global ambassadors, Anne Hathaway and Priyanka Chopra Jonas.
