Oris has revived the "Bullseye" dial design, affectionately known among enthusiasts, in a new model from its Big Crown Pointer Date collection. The new model features a cool gray and black color scheme, recreating the classic design code also known as the "tuxedo" design. The watch will be available from January 18, 2026.
Oris' "Bullseye" Dial Returns as a Regular Model
Oris has released the Big Crown Pointer Date "Bullseye" as a new model for 2026. This timepiece features a bullseye dial, the first time it has been used in about 30 years since the previous model.
Automatic movement (Cal. Oris 754). 26 jewels. 28,800 vph. Power reserve approximately 41 hours. Stainless steel case (diameter 38 mm, thickness 12.2 mm). Water resistant to 5 bar. Price: 404,800 yen (tax included).
This dial design first appeared in Oris' catalogue in the 1910s. It was originally featured on a pocket watch with a two-tone concentric design, and after being adopted many times, it became extremely popular in the mid-20th century. This new model reintroduces the two-tone dial, which was last seen in 1998. It is an even more tasteful model than the classic Big Crown model.
The base model is the 38mm Big Crown Pointer Date model. It retains the signature large crown and coin-edge bezel. The bull's-eye dial also features a red date display and a pointer date hand with a red tip, adding a touch of style to the date display.
The movement is Cal. Oris 754, based on the Sellita SW200-1. The transparent case back, which has the same coin edge as the bezel, allows you to see the movement and structure, as well as Oris's iconic red rotor.
