Swatch has released two special watches to celebrate Valentine's Day: "LOVE & BLAH" and "LOVE IN SCARLET"!

NEWS News
2026.01.31

Swatch has announced two models with special designs to celebrate Valentine's Day: "LOVE & BLAH" and "LOVE IN SCARLET." Both models feature a heart-themed design, perfect for Valentine's Day. LOVE & BLAH has a humorous design in which two different messages appear when viewed through the included glasses. LOVE IN SCARLET is crafted in a vivid, bright red with an all-over heart design.

Swatch "LOVE & BLAH"

Swatch's new Valentine's Day special, "LOVE & BLAH," features two different messages that appear when viewed through the included glasses.


Two special edition Swatch models celebrate Valentine's Day

 Swatch has released two Valentine's Day special models, "LOVE & BLAH" and "LOVE IN SCARLET." Swatch values ​​celebrating anniversaries, and this model features a heart-themed design that is perfect for Valentine's Day.

Two messages emerge from "LOVE & BLAH"

 The LOVE & BLAH watch features a design with overlapping blue and red letters. Swatch has positioned this watch as a "Valentine's Day gift for both romantics and realists," and includes a pair of paper glasses to help you enjoy the watch. When viewed through the passionate red lenses, the word "LOVE" appears across the entire watch, while when viewed through the blue lenses, the word "BLAH BLAH BLAH" (a slang term for omitting content that you are not interested in) appears, creating a humorous design.

Swatch "LOVE & BLAH"

Swatch "LOVE & BLAH" Ref.SO29Z156
Quartz movement. Bio-sourced material case (41mm diameter). Water resistant to 3 ATM. Price: 13,090 yen (tax included).

"LOVE IN SCARLET" watch with hearts covering the entire watch

 LOVE IN SCARLET is a model crafted in a vibrant, bright red. The dial features a heart-shaped cutout, and the strap is embossed with a heart, making the entire watch covered in hearts. The gold-colored hour and minute hands and crown, as well as the white second hand, add a touch of charm. Its appeal lies in its heartwarming style, which seems to symbolize the traditional "day to celebrate love with lovers and family."

Swatch "LOVE IN SCARLET"

Swatch "LOVE IN SCARLET" Ref.SO28Z122
Quartz movement. Bio-sourced material case (34mm diameter). Water resistant to 3 ATM. Price: 13,090 yen (tax included).



Contact info: Swatch Group Japan Tel. 0570-004-007


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