Casio Edifice Enters into Partnership with TOYOTA RACING

Casio EDIFICE has entered into a partnership with Toyota Racing, Toyota Motor Corporation's motorsports brand. EDIFICE will be provided to the team during the FIA ​​World Endurance Championship season, and the "CASIO" and "EDIFICE" logos will be displayed on the car's headlights.

Two brands that promote motorsports form a partnership

　Casio's watch brand, EDIFICE, has entered into a partnership with Toyota Motor Corporation's motorsports brand, TOYOTA RACING. The contract period is for two years, starting in January 2026. Toyota Racing is the team responsible for Toyota's motorsports activities, including participating in the FIA ​​World Endurance Championship and NASCAR, and focusing on engine, powertrain, and technology development. By contributing to cutting-edge technology and widely disseminating the appeal of motorsports, the team is shaping the future of cars together with fans and partners.

　Edifice, a sports watch brand that embodies the world of motorsports, is based on the concept of "Speed ​​and Intelligence," and employs dynamic designs reminiscent of sports cars and cutting-edge materials such as carbon fiber, which are used in motorsports. The brand is attracting a lot of attention, including the announcement of Casio's first mechanical wristwatch in 2025.

　The partnership was reached because Toyota Racing's spirit of challenge to continue evolving cars, its innovative technology cultivated in the world's highest level of racing, and its passion for pursuing speed all share the same worldview as EDIFICE. Through this partnership, EDIFICE watches will be provided to the team during the FIA ​​World Endurance Championship season in which Toyota Racing competes, and the "CASIO" and "EDIFICE" logos will be displayed on the headlights of the car's cars.

　Based on this partnership, Casio aims to further focus on EDIFICE's global promotional activities.