Longines will hold the "Longines Archives Exhibition: A Journey Through Time" on the 14th floor of the Nicolas G. Hayek Center in Ginza, Tokyo, from Sunday, March 1, 2026. To commemorate this, Conrad Tokyo will launch the "Sakura Strawberry Afternoon Tea with Longines."
Experience the world of Longines with all your senses this spring
Longines has announced the holding of the "Longines Archives Exhibition - The Path of Watchmaking that Spins the Time" and the "Sakura Strawberry Afternoon Tea with Longines" in collaboration with Conrad Tokyo to commemorate the exhibition.
The Longines Archives Exhibition - The Path of Watchmaking Through Time - is a rare opportunity to see Longines' heritage pieces. It will be held from March 1st to May 10th, 2026 (Sunday) at Cité du Temps Ginza, on the 14th floor of the Nicolas G. Hayek Center in Ginza, Tokyo. The venue will display precious heritage pieces from the museum attached to the company's headquarters in Saint-Imier, Switzerland, allowing visitors to experience Longines' history spanning more than 190 years. Admission is free and no reservations are required.
The models on display have been selected based on the three themes that embody Longines: elegance, pioneering spirit, and precision. Along with panel displays, visitors can view a wide range of watches, from jewelry watches from the early 1910s to pilot watches and high-precision watches used for sports timing. The venue will also feature a limited-time pop-up store where the current collection can be purchased.
In collaboration with Conrad Tokyo, a luxury Hilton hotel, a Sakura Strawberry Afternoon Tea with Longines will be held to commemorate the Longines Archives Exhibition: The History of Time-Spinning Watchmaking. The event will run from Sunday, March 1st to Thursday, April 30th, 2026. The event will be held at the bar and lounge "Twenty Eight" on the 28th floor.
Guests can enjoy a menu that includes five sweets and three savory dishes, inspired by the dials and hands of the "Longines PrimaLuna" collection, made with seasonal ingredients such as strawberries and cherry blossoms. Visitors will also receive a special gift commemorating the collaboration. Other options include a "Deluxe Afternoon Tea" with a champagne toast and a strawberry plate, and a "Sakura Strawberry Night Tea with Longines" that can be enjoyed with free-flowing drinks from 6:30 p.m.
<Longines Archives Exhibition: The Trajectory of Watchmaking Through Time>
Dates: March 1st (Sun) - May 10th (Sun), 2026
Time: 11:00 - 19:00
Venue: Cité du Temps Ginza
Nicolas G. Hayek Center, 14th floor (7-9-18 Ginza, Chuo-ku, Tokyo 104-8188)
For inquiries: 03-6254-7350
*Free admission, no reservations required *Closed days: Please contact us for details
<Sakura Strawberry Afternoon Tea with Longines>
Dates: March 1st (Sun) - April 30th (Thu), 2026
Hours: 11:00-16:30 every day *2-hour system
Location: Conrad Tokyo 28th floor bar and lounge "Twenty Eight"
Price: Weekdays 7,900 yen per person, Saturdays, Sundays and public holidays 8,500 yen per person
*Sakura Conrad Standard Afternoon Tea with Bear: 9,400 yen per person (weekdays, weekends, and holidays)
* Deluxe Afternoon Tea with champagne toast: 12,500 yen per person (weekdays, weekends, and holidays)
*Prices shown include tax and service charge.
<Sakura Strawberry Night Tea with Longines>
Hours: 18:30-21:30 every day (last entry 19:30) *2-hour limit
Price: 11,000 yen per person including free-flowing sparkling wine
Free flow champagne included 15,000 yen per person
*Includes a seasonal cherry blossom-patterned Conrad Bear *Prices include tax and service charges.
Collaboration Afternoon Tea Reservations and Inquiries: Conrad Tokyo Official Website
(https://conrad-tokyo.hiltonjapan.co.jp/plans/restaurants/afternoontea/twentyeight-spring）
Or call 03-6388-8745 (direct restaurant reservation number)
