Gérald Genta unveils the new Geneva Time Only, a minimalist watch for everyday use

NEWS News
2026.02.27

Gérald Genta has released the "Genève Time Only," a minimalist two-hand watch from its "Genève" collection. While retaining the cushion-shaped case originally designed by Gérald Genta, the new model features a compact 38mm diameter, making it a timepiece designed for everyday use. The lineup includes two models: the "Marrone," with an 18K rose gold case, and the "Graphite," with an 18K white gold case.

Gerald Genta Geneva Time Only


The iconic cushion-shaped case has been redesigned for a more comfortable fit for everyday use.

 Gerald Genta has announced the Geneva Time Only, a new addition to its Geneva collection, featuring a minimalist two-hand dial layout.

Gerald Genta Geneva

Gerald Genta "Geneva Time Only Marrone" Ref.ECFD01A
Automatic movement (Cal. GG-005P). 27 jewels. 28,800 vph. Power reserve approximately 50 hours. 18KRG case (diameter 38mm, thickness 8.15mm). Price: 25,000 Swiss francs (excluding tax).

Gerald Genta Geneva

Gerald Genta "Geneva Time Only Graphite" Ref.ECFF01A1
Automatic winding (Cal. GG-005P). 27 jewels. 28,800 vph. Power reserve approximately 50 hours. 18KWG case (diameter 38mm, thickness 8.15mm). 25,000 Swiss francs (excluding tax).

 This timepiece inherits the cushion-shaped case with gadroons decoration that was designed by Gerald Genta in the 1970s, but has been redesigned into a compact and soft shape.

 The design was created by Matthew Egy, artistic director of Louis Vuitton's atelier, La Fabrique du Temps Louis Vuitton. While inheriting the design codes of the collection's first piece, the Geneva Minute Repeater, the watch's functionality has been narrowed down to displaying the hours and minutes only, achieving easy-to-handle proportions with a diameter of 38mm and a thickness of 8.15mm.

Gerald Genta Geneva Time Only

This cushion-shaped case was crafted in-house at La Fabrique des Boitiers, a specialist case atelier. The newly added wide and short lugs and the contrasting textures of the polished and satin finishes make the case's contours appear even more pronounced than on the original.

 The watch is available in two variations: "Marrone" and "Graphite." The former, "Marrone," features an 18K rose gold case and hands, creating a warm appearance. The grained brass dial features a smoked brown gradient, and the matching leather strap exudes a classic elegance.

Gerald Genta Geneva Time Only

The outer periphery of the dial features a railway minute track, which is composed of a perfectly circular inner segment and an outer segment that follows the contours of the case, highlighting the delicate, sculptural shape of the cushion-shaped case.

 The Graphite, on the other hand, features a white gold case and a brass dial with a silver-grained finish. In contrast to the Marrone, it features a sharper appearance, accented by rounded rose gold hands and indexes.

 Both models are equipped with the redesigned Cal. GG-005P movement, based on the Zenith Elite, which includes the addition of an in-house rotor. The power reserve is approximately 50 hours. The transparent case back allows you to see the intricate structure and meticulous finishing.

Contact info: Gerald Genta official website


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