Hublot served as the official watchmaker and official timekeeper for the third leg of "The Snow League," a snowboarding competition held in Aspen, Colorado, USA. Founded by snowboarding legend Shaun White, the competition took place in March 2026 at Aspen Snowmass.
Hublot is the official watchmaker for The Snow League.
Hublot served as the official watch and timekeeper for the third round of "The Snow League," a snowboarding competition held at the Aspen One ski resort in Colorado, USA. The snowboard halfpipe final at Buttermilk Mountain was particularly exciting, with world-class athletes engaging in fierce competition.
Beyond the thrilling competitions, a variety of entertainment, including stage performances, added to the excitement of the Games. During halftime, the genre-crossing duo "NEAL FRANCIS Presents CLUB NF" delivered a dynamic live performance. Furthermore, Grammy Award-winning artist Wyclef Jean headlined a special stage, celebrating the athletes who competed in the Games.
Following the competition, a "Champions Party" was held at the Snow Lodge within the St. Regis Aspen. With DJ Cassian keeping the energy high, Hublot timepieces were presented to Beijing Olympic gold medalist Ayumu Hirano and 2026 gold medalist Choi Ga-on, bringing the event to a close.
