Omega, the official timekeeper of the Olympic Games, welcomed Yoshihide Kiryu, who became the first Japanese to break the nine-second barrier with a time of 9.98 seconds in the men's 100m on September 9, 2017, to its Ginza flagship store to celebrate his record achievement and present him with a Seamaster Planet Ocean Chronograph. Wearing the watch, Kiryu said, "I love watches so much that I even wear one when I run, and orange is my favorite color. Every time I look at this watch, I will remember the joy of everyone's congratulations, and I will continue to challenge for a new record."
OMEGA has served as the Official Timekeeper for 27 Olympic Games since the 1932 Los Angeles Games, when it first took on the role of timing all events. It also served as the Official Timekeeper for the 2018 PyeongChang Olympic Games and the 2020 Tokyo Olympic Games, and this year announced that it would extend its partnership with the International Olympic Committee (IOC) until 2032. The 35th Olympic Games in 2032 will mark 100 years of OMEGA's partnership with the Olympic Games.
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