Grand Seiko to exhibit at Milan Design Week 2026! Featuring installations by three creators.

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2026.04.07

Grand Seiko will be exhibiting at Milan Design Week 2026, held in Milan, Italy, from April 21st (Tuesday) to April 26th (Sunday), 2026. Under the production of Toshiki Kiriyama, an installation by three creators—Atsushi Shindo, Takakuni Kawahara, and Shingo Abe—will be on display.

Grand Seiko Milan Design Week 2026

Grand Seiko has announced its participation in Milan Design Week 2026. Under the production of Toshiki Kiriyama, installations by three creators will be on display.


Leading Japanese creators have produced works based on the theme "THE NATURE OF TIME".

 It has been announced that Grand Seiko will be exhibiting at "Milan Design Week 2026," the world's largest design festival, which will be held in Milan, Italy, from April 21st (Tuesday) to 26th (Sunday), 2026. In previous Milan Design Weeks, the company has presented installations that express the essence of time, drawing inspiration from Japanese nature and the changing seasons, under the philosophy of "THE NATURE OF TIME."

 For this exhibition, Toshiki Kiriyama of TRUNK Inc. will serve as producer, presenting works by three creators: Atsushi Shindo, Takakuni Kawahara, and Shingo Abe. The focus in creating the works is on the dial, the face of a wristwatch, which condenses a spirit of living in harmony with nature and the skills of master craftsmen. Each installation is born from the "NATURE" that resides within it.

Atsushi Shindo

Atsushi Shindo, who has worked on a wide range of projects including spaces, interior objects, and art pieces, based on the theme of "Cultivating Atmospheres," presents "PULSE OF TIME" this time.

"PULSE OF TIME" is an installation by Atsushi Shindo, who develops a wide range of works under the theme of "Cultivating Atmospheres." The work envisions a clock dial as a miniature universe, extending the delicate multi-layered nature created by the refraction of light and depth into the space.

Grand Seiko Milan Design Week 2026

"PULSE OF TIME," a work by Atsushi Shindo, is an installation that expands the delicate multi-layered nature created by the refraction of light and depth inherent in the small universe of a clock dial into space.

 Takakuni Kawahara, known as the sole successor of Birudan washi (a type of Japanese paper), will present two installations, "aurora" and "Utsuroi" (transition).

Takakuni Kawahara

Takakuni Kawahara is the sole successor to the Birudan washi (paper) tradition. He is a washi artist who handles everything from cultivating the materials for traditional washi to processing the raw materials entirely by hand.

 In aurora, the gentle life of light is expressed by varying the thickness and papermaking techniques of washi paper in a gradient. Utsuroi is a series of works that center on the delicacy and dynamism of washi paper, and are based on motifs such as flower rafts, snow white, frost-covered trees, water surfaces, and birch trees, which are also featured in the dials of Grand Seiko watches.

Grand Seiko Milan Design Week 2026

"Aurora" expresses the passage of time using washi paper. By creating gradient washi paper and subtly changing the paper's thickness and the papermaking process, it expresses the gentle life of light created by its texture and transparency.

Grand Seiko Milan Design Week 2026

"Utsuroi" is a series of works that reflect natural phenomena, centering on the delicate and dynamic qualities of washi paper. Using motifs such as flower rafts, snow white, frost-covered trees, water surfaces, and birch trees—all of which are also used on Grand Seiko dials—the series explores the balance between the serenity and movement inherent in plaster.

 The work created by CG director Shingo Abe is titled "story." It is a video work that depicts how new landscapes are born from the chain of light and shadow created by natural scenery, such as falling flower petals, accumulating snow, blowing wind, and shadows moving among the trees.

Shingo Abe

Shingo Abe is a CG director renowned for his highly narrative visual expression, including TV commercials, corporate identity designs, and music videos. He possesses both the skills of a motion graphic designer and the planning abilities of a director.

Grand Seiko Milan Design Week 2026

"Story" is a video work that depicts how new landscapes are born from the chain of light and shadow created by nature, such as falling petals, accumulating snow, blowing wind, and shadows moving among the trees. The texture of the dial unravels, and you can feel the condensed time and reflect on your thoughts within the delicate changes depicted by the interplay of light.

<Exhibition Overview>
• Event period: April 21 (Tue) - 26 (Sun), 2026
・Venue: Galleria dʼ arte moderna “Il Castello”
・Address: Via Brera, 16, 20121 Milano, Italy
Organizer: Grand Seiko Europe SAS
- General Producer: Toshiki Kiriyama
• Spatial design: Hikaru Mori
Creators: Atsushi Shindo, Takakuni Kawahara, Shingo Abe

Contact info: Seiko Watch Customer Service Center (Grand Seiko) Tel. 0120-302-617


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