Boucheron has collaborated with globally acclaimed artist Ringo Shiina. The collaboration involves Boucheron providing full jewelry support for the music video of her new song, "Shiho" (Treasure).
The sparkle of the diamonds expresses the fantastical and poetic worldview of the music video.
Boucheron has announced a collaboration with Shiina Ringo, a globally acclaimed musician and artist. Boucheron is a long-established jewelry brand founded in Paris, France in 1858. It is also known as the first high jeweler to open a boutique in Place Vendôme in Paris, and its unique designs, born from traditional craftsmanship and a free and bold spirit, have made it popular across generations around the world.
The collaboration involves Boucheron providing full jewelry support for the music video of "Shiho," a new song included in the new album "Kinji-te," which was released on March 11, 2026.
The music video features Shiina Ringo dressed as two centaurs, adorned with jewelry from Boucheron's iconic "Quatre" collection. The two centaurs symbolize the duality of the one who longs and the one who is pursued, and the company's jewelry contributes to expressing the supreme and noble qualities of diamonds.
This collaboration came about because Shiina Ringo had been a fan of Boucheron jewelry for some time. Regarding the meaning behind her new song, "Shihō" (Treasure), Shiina Ringo said, "I likened a diamond to a charismatic presence that is precious, unapproachable, yet irresistibly captivating." A special video featuring Boucheron and Shiina Ringo has also been released and can be viewed on Boucheron's YouTube channel.
