Seiko Watch has announced that it will welcome Shohei Ohtani, a player for the Los Angeles Dodgers, as its new global ambassador for the Seiko brand. In 2026, which marks the 10th anniversary of his appointment as ambassador in Japan, the partnership between the two will expand to the world.
After 10 years of working together, we move to the global stage.
Since 2016, Seiko Watch has continuously used Shohei Ohtani as its domestic brand ambassador. As the company approaches its milestone 10th anniversary in 2026, it has decided to appoint Ohtani as its global brand ambassador.
Over the past decade, Shohei Ohtani has made a leap from Japan to the world, captivating the globe with his unprecedented challenges. Seiko will continue to walk alongside him as his constant partner in his pursuit of challenges, and by welcoming him as a global ambassador, they aim to further strengthen their global reach as a "brand originating from Japan."
New commercials for "Prospex" and new visuals for "King Seiko" have also been released.
Following her appointment as global ambassador, a new advertising campaign has launched both domestically and internationally since April 9, 2026 (Thursday). New advertising graphics for the authentic sports watch brand "Seiko Prospex" and the mechanical watch brand "King Seiko" have been released.
Additionally, a new TV commercial for Prospex, "<Seiko Prospex> Keep Going Forward 2026," has begun airing. Shohei Ohtani has achieved top-class results as both a pitcher and a batter, consistently building his success while maintaining a positive and enjoyable attitude that transcends conventional thinking. The video depicts a humorous exchange between Ohtani and a barista as he relaxes at a cafe on his day off. The commercial pays tribute to the unprecedented challenges he has embodied, and expresses the resonance between his positive attitude and Prospex's brand philosophy of "Keep Going Forward."
