BULOVA adds a new 41mm case diameter model to its "Curve" line, which is celebrating its 10th anniversary.

NEWS News
2026.05.22

BULOVA has added a new 41mm case diameter model to its CURV series, known for its superior wearing comfort thanks to its curved case. 2026 marks the 10th anniversary of the CURV's debut, and this new model commemorates this milestone. It will be available in three variations: brown, blue, and green. Furthermore, this model features an updated design, including the first-ever interchangeable strap system in the collection.

Bulova Curve

To celebrate its 10th anniversary, the "Curve" collection has added a new 41mm case diameter size. The dial is semi-skeletonized, allowing viewers to admire the distinctive curved movement.


New sizes are now available to celebrate the 10th anniversary of "Curve".

 BULOVA has unveiled three new models in its "CURV" collection, which is celebrating its 10th anniversary. As the name suggests, the CURV collection is characterized by its curved case, which provides a comfortable fit on the wrist. This curved case houses a specially designed curved chronograph movement, and the dial features generously sized sub-dials for excellent legibility.

 The most notable feature of the new model is its case size. While previous models had a somewhat large 44mm case diameter, the new model uses a 41mm diameter case. This was in response to requests from fans, and the curved case, thin 10.7mm construction, and more compact size are expected to provide superior wearing comfort.

Four variations are available.

 Three color variations are available: brown, blue, and green. All models feature a semi-skeleton dial that allows a glimpse of the movement, and the curved movement can also be admired through the transparent case back.

 Furthermore, for the first time in the collection, it features an interchangeable strap system. The distinctive curved lugs with openings are retained, and a push button located on the back allows for easy switching between the bracelet and strap. The brown model comes with a black rubber strap, allowing for different looks depending on the occasion.

Bulova Curve

Bulova "Curve" Ref. 96K117
The brown model comes with an interchangeable rubber strap. Quartz movement. Stainless steel case (41mm diameter, 10.7mm thickness). 3 ATM water resistance. 187,000 yen (tax included).
 Bulova Curve
 Bulova Curve
Bulova "Curve" Ref.96A339/Ref.96A338
Quartz movement. Stainless steel case (41mm diameter, 10.7mm thick). Water resistant to 3 bar. 113,300 yen each (tax included).

 This model's quartz movement is Bulova's proprietary "High Precision Quartz" movement. It features high precision with a monthly deviation of ±5 seconds due to its high oscillation frequency of 262 kHz per second, and a two-step sweeping second hand.

Contact info: Bulova Customer Service Tel. 0570-03-1390


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