Bell & Ross has unveiled the limited-edition "BR-03 Helipad," which incorporates the image of a helicopter hovering above a helipad (helicopter landing area) into its dial design. This model is the latest addition to the "Flight Instrument Collection," which also includes the "Radar" model that incorporates the display screen of air traffic control radar, and fully expresses the world of Bell & Ross. The outer edge of the dial and the rubber strap feature a vivid yellow reminiscent of air rescue, creating a high-contrast color scheme.
A limited edition model featuring a dial design inspired by a hovering helicopter has been released.
Bell & Ross has unveiled the "BR-03 Helipad," the latest model in its lineup that incorporates aircraft instrumentation into its design. This model features a dial depicting a helicopter hovering above a landing site. The time is indicated by a marker on a rotating disc modeled after a helipad (helicopter landing site), the minutes by the nose of the helicopter, and the seconds by the helicopter's rotor. Reflecting Bell & Ross's unique worldview through its distinctive display system, this model is limited to 500 pieces worldwide.
Automatic movement (Cal. BR-CAL. 327). 28,800 vibrations/hour. Power reserve of approximately 54 hours. Ceramic case (41mm diameter, 10.6mm thickness). 100m water resistance. Limited edition of 500 pieces worldwide. 704,000 yen (tax included).
The lineage of the "Flight Instrument Collection" reflecting the worldview of Bell & Ross.
Since its founding in 1994, Bell & Ross has consistently released professional watches, establishing an iconic styling with its "circle inside a square" design inspired by aircraft cockpit instruments. This distinctive styling is strongly reflected in the "Flight Instrument Collection," to which this particular model belongs. This collection has featured a diverse lineup of models, including the "Radar" and "Red Radar," which incorporate the display screen of air traffic control radar, and the "HUD," which represents the head-up display of an aircraft.
Iconic styling and a highly original dial design.
This watch features a case design reminiscent of aircraft cockpit instruments, with a "circle inside a square" motif, crafted from micro-beaded black ceramic. The result is not only a sleek design but also a lightweight and comfortable feel. The dial's outer edge and strap are accented with a vivid yellow, commonly used for increased visibility in aircraft and rescue operations, creating a high-contrast, sporty look that evokes air rescue.
The watch is powered by the automatic three-hand movement Cal.BR-CAL.327, and its distinctive design is achieved by attaching helicopter-related motifs to the mechanism that normally holds the hands. The hour hand is replaced by a rotating disc in the center of the dial. The rotating disc is marked with an "H" symbol, which is used as a marker when a helicopter is parked, and is surrounded by a yellow circle. An indicator is drawn on this disc to show the time. A helicopter is attached as the minute hand, with the nose indicating the minutes. The helicopter's rotor is attached as the second hand, and the image of a helicopter hovering is depicted on the dial. One of the four tips of the rotor is colored white, and this serves as a marker for reading the seconds.
In addition to the vivid yellow rubber strap, this model also comes with a black Velcro fabric strap that allows you to switch styles depending on the situation. This fabric strap not only has a stoic look befitting a tool watch, but it is also highly durable and built to withstand the harsh environments of professional work.
