Tudor will be hosting its first-ever sumo-themed pop-up store, "Tudor Pop-up Store 'Isetan Shinjuku Tournament'," at The Stage on the 1st floor of the Isetan Shinjuku Men's Building. Commemorating the partnership with the Japan Sumo Association, the store will offer a special space that fuses Tudor's philosophy of "Born To Dare" with the world of sumo, where athletes continue their relentless training.
Tudor's first ever! A limited-time store themed around sumo wrestling.
Tudor will open the "Tudor Pop-up Store 'Isetan Shinjuku Venue'" at The Stage on the 1st floor of the Isetan Shinjuku Men's Building from Wednesday, July 8th to Tuesday, July 14th, 2026. This one-week-only pop-up store was planned to celebrate the partnership with the Japan Sumo Association, a public interest incorporated foundation, which was concluded in May of this year, and to embody that strong connection.
The venue's setting employs a groundbreaking creative approach that blends modern aesthetics with the dignified world of sumo wrestling. Furthermore, stunning visuals featuring four top-division sumo wrestlers—Kirishima, Kotoshōhō, Wakatakakage, and Takanoshō—have been released, powerfully portraying the brand's challenging spirit through the wrestlers' imposing presence.
Furthermore, during the event, it will be a unique opportunity to see a comprehensive collection, from new models that caused a sensation at Watches & Wonders Geneva in April to iconic classic models, all in one place. Why not pay a visit? This pop-up will begin at Isetan Shinjuku and will then tour various locations throughout Japan.
Tudor Pop-up Store “Isetan Shinjuku”
Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage
Address: Shinjuku X, Shinjuku-ku, Tokyo 3-14-1
Period: Wednesday, April 8th to Tuesday, April 14th, 2026
10:00 - 20:00
URL:https://www.imn.jp/post/108057208574
