Bell & Ross's "BR-03 GMT Green Rum" incorporates the design of a night sky illuminated by the aurora borealis.

NEWS News
2026.07.26

Bell & Ross has unveiled the "BR-03 GMT Green Lum," a watch that evokes the image of a night sky illuminated by the aurora borealis, with its color transitioning from black to green from the 12 o'clock to the 6 o'clock position. Combining its iconic "circle within a square" styling, inspired by cockpit instruments, with green-glowing Super-LumiNova C3, it achieves high visibility reminiscent of a cockpit instrument. This model is limited to 500 pieces worldwide and comes with a wide rubber strap that emphasizes the iconic styling, as well as a highly durable black fabric strap.

Bell & Ross BR-03 GMT Green Lamb

The new Bell & Ross "BR-03 GMT Green Rum" features a dial with a gradient that changes from black to green, reminiscent of a night sky illuminated by the aurora borealis.


The "BR-03 GMT Green Lamb" has been released, featuring green phosphorescent paint incorporated throughout.

 Bell & Ross has unveiled the limited-edition "BR-03 GMT Green Rum," featuring a black-to-green gradient dial. The hour, minute, and second hands, GMT hand, Arabic numeral indices, bar indices, and 24-hour scale on the bezel are coated with Super-LumiNova C3, which glows green, a feature indicated by the model name. This model is limited to 500 pieces worldwide and comes with a wide rubber strap that accentuates its iconic styling, as well as a highly durable black fabric strap.

 Bell & Ross BR-03 GMT Green Lamb
 Bell & Ross BR-03 GMT Green Lamb
Bell & Ross "BR-03 GMT Green Rum" Ref.BR0393-GN-ST/SRB
Automatic movement (Cal. BR-CAL. 303). Power reserve of approximately 54 hours. Stainless steel case (42mm diameter, 11.3mm thickness). 100m water resistance. Limited edition of 500 pieces worldwide. 715,000 yen (tax included).


Bell & Ross design and GMT function model inspired by aircraft cockpit instruments.

 Since its founding in 1994, Bell & Ross has consistently released professional watches, establishing an iconic styling with its "circle inside a square" design inspired by aircraft cockpit instruments. Among these, models with GMT functionality are offered for international airline pilots and globetrotters who travel the world. The central hour, minute, and second hands correspond to local time, while the GMT hand, which completes one rotation in 24 hours, displays a second time zone (or GMT) via a 24-hour scale on the bezel. By rotating the bezel from here, it is possible to find the time in a third time zone.


The gradient dial is themed around a night sky illuminated by the aurora borealis.

 The newly announced BR-03 GMT Green Rum features a 42mm wide stainless steel case with a combination of polished and satin finishes, paired with a bidirectional rotating bezel with a ceramic insert. The dial is inspired by the night sky illuminated by the aurora borealis, featuring a vertical gradient that changes from black to green from 12 o'clock to 6 o'clock. The hour, minute, and second hands, GMT hand, Arabic numeral indices, scale, and the 24-hour scale on the bezel are all coated with green-glowing Super-LumiNova C3, ensuring cockpit instrument-like visibility.

Bell & Ross BR-03 GMT Green Lamb

The hour, minute, and second hands, GMT hand, and various indices are treated with Super-LumiNova C3, which glows green, giving the model its name. It can display the time in up to three time zones simultaneously while ensuring visibility in dark places.

Contact info: Bell & Ross Ginza Boutique Tel. 03-6264-3989


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