Jaeger-LeCoultre has announced three new fragrances—"The Adventure Spirit," "The Dream Shaper," and "The Sound Maker"—as a new initiative in its "Made of Makers™" program. These fragrances were created in collaboration with fragrance artist Nicolas Bonneville.
Three fragrances that express the world of Jaeger-LeCoultre
Jaeger-LeCoultre has unveiled three new signature fragrances created in collaboration with fragrance artist Nicolas Bonneville as a new initiative in its "Made of Makers™" program. Following the initial collection launched in 2024, these new fragrances express the values of creativity, expertise, and precision shared by haute perfumery and the grand maison, portraying the maison's sensory identity in a fresher and more radiant way. The three fragrances unveiled are "The Adventure Spirit," "The Dream Shaper," and "The Sound Maker."
The Adventure Spirit is a woody and spicy fragrance inspired by the spirit of explorer watches such as the Memovox Polaris and Master Compressor, and its combination of ginger extract, sandalwood, and moss evokes the modern adventurer.
The Dream Shaper was created as an homage to the women's watchmaking exemplified by collections such as "Duoplan," "Caliber 101," and "Rendez-Vous." Combining bergamot, mimosa absolute, and black tea extract, it expresses femininity, technical ingenuity, and modern elegance.
The Sound Maker is a woody rose fragrance inspired by the acoustic traditions of Le Sentier, Switzerland, where Jaeger-LeCoultre is based, exemplified by its historic chapels and chiming mechanisms. Mineral notes, rose metal accord, dry wood, and musk elevate sound vibrations into a fragrant aroma.
The three fragrances employ a short formula with high concentrations of noble ingredients, achieving a clear structure from top notes to base notes and a long-lasting shimmer. These fragrances embody the company's pursuit of precision in watchmaking. They are planned to be used as the company's new signature scents in special customer services and various initiatives.
