Jaeger-LeCoultre is relocating its Ginza Namiki boutique to a new location along Namiki Street and opening a flagship boutique. Designed to reflect the spirit of the brand's manufacture in Le Sentier, Switzerland, the new space will also feature Japan's first "Atelier de Antoine."
A space reflecting the spirit of the manufacture has appeared in Ginza, Tokyo.
Jaeger-LeCoultre has announced the relocation and reopening of its flagship boutique in Ginza, Tokyo. On Thursday, August 20, 2026, the current Jaeger-LeCoultre Ginza Namiki boutique will move to a new location along the same Namiki-dori street. The aim is to further enhance the brand's presence in Ginza, one of Asia's leading luxury areas.
The new boutique is designed to reflect the spirit of the brand's manufacture in Le Sentier, Switzerland. Inside, customers can learn about the brand's more than 190-year history of watchmaking, its exceptional craftsmanship, and its unique savoir-faire. A wide range of collections, from rare high-complication timepieces to iconic pieces, are on display, allowing customers to fully experience the brand's world.
Of particular note is the "Atelier de Antoine," Japan's first, located on the top floor (4th floor). Here, visitors can not only observe demonstrations of movement assembly but also participate in hands-on programs that allow them to experience watchmaking techniques firsthand. A "Reverso Workshop" will also be held, providing an opportunity to further deepen their understanding of Jaeger-LeCoultre's watchmaking process.
With this relocation, Jaeger-LeCoultre will now have two boutiques in Ginza. The new flagship boutique on Namiki Street will offer a glimpse into the brand's heritage and watchmaking traditions, while the GINZA SIX boutique will showcase a wide range of collections in a space that reflects a modern sensibility. Through these two stores, each with a different concept, the brand will convey its appeal. The current Ginza Namiki boutique will close on August 16th (Sunday).
Jaeger-LeCoultre Ginza Namiki Boutique
Opening: August 20, 2026 (Thursday)
Location: 5-5-15 Ginza, Chuo-ku, Tokyo
11:00 - 19:00
*The existing former Ginza Namiki boutique will close on Sunday, August 16th.
