Jaeger-LeCoultre has announced the appointment of Omar Sy, a comedian, actor, and producer who has expanded his activities across genres and borders, as a new Friend of the Maison. Omar Sy gained global recognition with the film "The Intouchables" and more recently starred in and served as artistic producer for the Netflix series "Lupin." Through this partnership, a documentary titled "The Hour Before" will be released, which will focus not on the moments of success themselves, but on the rarely seen time leading up to them.
Jaeger-LeCoultre appoints Omar Sy as Friend of the Maison
Jaeger-LeCoultre has announced the appointment of French actor and producer Omar Sy as its new Friend of the Maison. The reason given is that his powerful yet delicate presence on screen, his versatile expressiveness, and his constant pursuit of evolution resonate with the spirit of the Maison, which has honed its watchmaking skills over a long period of time.
Omar Sy gained global recognition with the film "The Intouchables," for which he won the César Award for Best Actor. He has since appeared in films such as "X-Men: Days of Future Past" and "Jurassic World," and in the Netflix series "Lupin," he not only plays the lead role of Asan Diop but also serves as artistic producer.
In announcing the new collection, Omar Sy stated that "a watch is more than just an accessory; it reflects our relationship with time, discipline, and self-expression," adding that Jaeger-LeCoultre's excellence and its stance of combining tradition and innovation resonate with his own way of being and his approach to work.
A documentary series titled "The Hour Before" has also been launched.
Through this partnership, a series titled "The Hour Before" will also be launched. This project will focus not on the moment of success itself, but on the usually unseen time leading up to it. Before a breakthrough in a major role, before receiving applause, before a turning point in one's career, there is a quiet period of preparation and continued effort amidst uncertainty. "The Hour Before" will depict, through interviews, the challenges, choices made, and beliefs tested that precede important moments. Omar Sy, who began his career in radio and television comedy and has expanded his activities across genres and borders, can be said to be someone who has faced challenges that fall under "The Hour Before."
