TAG Heuer reopened its "TAG Heuer Tokyo Omotesando" store on August 1st, 2026, with a brand-new store concept. The store has moved from its previous location and been reborn as a two-floor space with an open and spacious design. The second floor features a private lounge offering a personal space, allowing customers to choose their watches in a relaxed and comfortable environment. At the opening ceremony, actor Mackenyu Arata, who is active in a wide range of fields, was in attendance and was seen enjoying the diverse world of TAG Heuer.
Tag Heuer Tokyo Omotesando has reopened after renovations.
TAG Heuer has relocated and reopened its "TAG Heuer Tokyo Omotesando" store. Omotesando is a significant location for TAG Heuer, as it was where the brand opened its first directly managed boutique in Japan in 1995. With this renovation, the store will be transformed into one of Japan's leading flagship boutiques, adopting the brand's latest store concept.
The store features a spacious, open design spread across two floors, totaling approximately 86 square meters. The interior design adopts a new design code that embodies the brand's DNA of boldness and innovation. A sophisticated color palette based on jet black is combined with warm grays and neutral tones to create a modern and timeless space. Furthermore, the combination of richly textured materials, exquisite details, and carefully calculated lighting creates a space where customers can naturally immerse themselves in the world of TAG Heuer, which blends tradition and innovation.
The store offers a wide range of collections, including iconic TAG Heuer models such as the "TAG Heuer Carrera," "TAG Heuer Monaco," "Aquaracer," and "Formula 1." A private lounge is also located on the second floor, providing a personal space where customers can relax and choose their watch in a comfortable atmosphere—this is one of the attractions of TAG Heuer Tokyo Omotesando.
TAG Heuer Tokyo Omotesando
Address: 5-8-16 Jingumae, Shibuya-ku, Tokyo
Opening time: 11:00 - 20:00
Telephone number: 03-5467-4881
Mackenyu Arata will be attending the opening ceremony.
At the opening ceremony, actor Mackenyu Arata, who is active in a wide range of fields, made an appearance. Arata wore the "TAG Heuer Monaco Chronograph," an iconic collection of the brand with a striking square case, showcasing a style that reflects the brand's heritage and innovation. Furthermore, he also wore the "TAG Heuer Carrera Chronograph x Team Ikuzawa," which reflects the racing spirit of Team Ikuzawa, a leading force in Japanese motorsport culture, and was seen enjoying the diverse world of TAG Heuer.
Automatic movement (Cal. TH20-11). 28,800 vph. Power reserve: approximately 80 hours. Ti case (diameter 39mm). Water resistant to 100m. Price: 1,358,500 yen (tax included).
