On August 20, 2026 (Thursday), Jaeger-LeCoultre opened a new flagship boutique on Namiki Street in Ginza, Tokyo. The store, themed after the rich natural beauty of the Vallée de Joux in Switzerland where the company's manufacture is located, will feature Japan's first experiential program, as well as an exhibition of special pieces created in collaboration with traditional Japanese crafts.
An art space where Swiss watchmaking and Japanese aesthetics intertwine.
Jaeger-LeCoultre has opened a new boutique, "Jaeger-LeCoultre Ginza Namiki Boutique," on Namiki Street in Ginza. The store incorporates abundant natural materials and calming colors, creating a warm and sophisticated space that welcomes visitors along with a diverse range of unique collections.
Of particular note is the boutique's unique design, which incorporates collaborative works with Japanese artists throughout the building. Silk thread lighting by the interior brand "hico" is placed throughout the building, origami art is installed on the first floor, and kumiko panels are on the second floor. Furthermore, Nishijin-ori textiles by "Kaji Textile" can be seen in the VIP lounge on the third floor. These are said to express the spirit of craftsmanship that is common to Swiss watchmaking and Japanese artisans.
Furthermore, this new boutique will offer a comprehensive program that allows visitors to experience the world of watchmaking. The highlight of this program is "Atelier de Antoine," where small-group discovery workshops are held, allowing participants to learn about watchmaking in a deeper and more practical way.
Other features include the "Manufacture Wall," which screens a video series focusing on 108 specialized techniques, and the "Caliber Wall," where customers can learn about the design philosophies of over 1400 historical movements via touchscreens. Furthermore, the "Personalization Wall," where customers can design their own unique straps by combining a variety of materials and colors, is also a highlight.
While the GINZA SIX boutique, also located in the Ginza area, offers a modern and open brand experience, the new flagship boutique will be a place where customers can deeply experience the maison's traditions and watchmaking techniques.
Restaurant overview
Jaeger-LeCoultre Ginza Namiki Boutique
Opening: August 20, 2026 (Thursday)
Location: 5-5-15 Ginza, Chuo-ku, Tokyo
11:00 - 19:00
